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Customer Lifetime Value
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Promotion Dynamics
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Marketing and Innovations Management
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The Competition between National Brands and Store Brands
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Revenue Management
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The Emotional Shopper
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Strategic Marketing for the C-Suite
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Three Essential Analytical Techniques for the Behavioral Marketing Researcher
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Marketing Dynamics
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Experimental Economics in Marketing
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The Information-Economics Perspective on Brand Equity
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Consumer Informational Privacy
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Sales Force Compensation
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Modeling Dynamic Relations Among Marketing and Performance Metrics
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Consumer Culture Theory
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The Impact of Risk Communication on Consumption and Consumer Well-Being
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Measurement in Marketing
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Structural Models of the Prescription Drug Market
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A Chronology of Health Care Marketing Research
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A Practical Approach to Sales Compensation
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Machine Learning in Marketing
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Brands: An Integrated Marketing, Finance, and Societal Perspective
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Aggregate Advertising Expenditure in the U.S. Economy
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Studying Healthcare from a Marketing Perspective
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Privacy and Consumer Empowerment in Online Advertising
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Social Media Analytics and Its Applications in Marketing
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Reflections of Eminent Marketing Scholars
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Language Research in Marketing
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Consumer Financial Behavior
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