1. Introduction
This Privacy Policy explains how LoveReading, LoveReading4Kids and LoveReading4Schools (“LoveReading”, “we”, “us”, “our”) collect, use and protect your personal data.
We are committed to protecting your privacy and handling your personal data in accordance with:
- the UK General Data Protection Regulation (UK GDPR)
- the Data Protection Act 2018
This policy applies to all users of our website and services, including customers, donors, schools and partners.
2. Who We Are
LoveReading is the data controller for the purposes of data protection law.
If you have any questions about this policy, please contact:
3. What Data We Collect
We may collect and process the following types of personal data:
3.1 Information you provide
- name
- email address
- billing and delivery address
- school details (where applicable)
- donation and purchase information
3.2 Account and activity data
- order history
- school account activity and credit usage
- wishlist selections
3.3 Technical data
- IP address
- browser type
- device information
- website usage data (via cookies)
4. How We Use Your Data
We use your data to:
- process orders and payments
- deliver books and services
- administer donations and funding programmes
- allocate funds and resources to schools
- manage school accounts and credit balances
- communicate with you regarding your account or transactions
- provide updates where you have opted in
- improve our services and website
- comply with legal and regulatory obligations
5. Lawful Basis for Processing
We process your personal data under the following lawful bases:
- Contract – to fulfil purchases and provide services
- Legal obligation – to comply with applicable laws
- Legitimate interests – to administer programmes, improve services and operate our platform
- Consent – where you opt in to receive marketing communications
6. Donations and Funding
Where you make a donation or support a school:
- we process your data to administer your donation
- we allocate funds to schools or programmes in line with our Terms & Conditions
- we may provide updates where you have opted in
- LoveReading acts as a facilitator of funding and donations and is not itself a registered charity distributing funds directly.
7. School Accounts and Data
Where schools register or participate in LoveReading programmes, we may collect:
- school contact details
- staff contact information
- account activity, orders and credit balances
Schools are responsible for ensuring they have authority to provide any personal data (including staff details).
- We use this information to:
- administer school accounts
- allocate funding and resources
- manage book provision and delivery
8. Marketing Communications
Where you opt in, we may send you:
- newsletters
- book recommendations
- updates about our services and programmes
You may unsubscribe at any time using the link in our emails or by contacting us.
We will not send marketing communications without appropriate consent or lawful basis.
9. Sharing Your Data
We may share your data with trusted third parties where necessary, including:
- payment providers
- delivery and fulfilment partners (including wholesalers)
- IT and platform service providers
- email and marketing service providers
We only share data where necessary and ensure appropriate safeguards are in place.
We do not sell your personal data.
10. International Transfers
Some of our service providers may process data outside the UK.
Where this occurs, we ensure appropriate safeguards are in place to protect your data in accordance with applicable laws.
11. Data Retention
We retain personal data:
- for as long as necessary to fulfil the purposes outlined in this policy
- to comply with legal, accounting and regulatory requirements
- or until you request deletion (where applicable)
12. Your Rights
Under data protection law, you have the right to:
- access your personal data
- request correction of inaccurate data
- request deletion of your data
- restrict or object to processing
- request data portability
To exercise your rights, please contact us at [email protected]
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
13. Children’s Data
LoveReading services are intended for adults, including parents, teachers and guardians.
We do not knowingly collect personal data directly from children.
14. Cookies
We use cookies and similar technologies to:
- improve user experience
- analyse website usage
- support functionality
For more information, please see our Cookie Policy.
15. Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or misuse.
16. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be published on our website.
17. Contact
If you have any questions about this Privacy Policy or your data, please contact: [email protected]