Our Code of Ethics and How We Generate Revenue
PTC International Ltd trading as LoveReading and LoveReading4Kids is not a charity but an organisation involved in fundraising for good causes. Our bookstore with social purpose enables people to donate money to schools, simply by buying books from us.
In addition we offer the ability for people to donate directly to a school in their community, or a school close to their heart or to donate directly to our Funding for Schools Scheme which prioritises schools with disadvantage.
You will see the Fundraising Badge access our channels which means we are registered with the Fundraising Regulator. The badge means that whichever organisation you’re donating to has committed to legal, open, honest and respectful fundraising in line with the Code of Fundraising Practice – the UK’s charitable fundraising standards.
Our Bookstore With Social Purpose
LoveReading and LoveReading4Kids are online bookstores with a social purpose. When you select us as your bookstore of choice, you can donate 25% of every order to a school of your choice, a school close to your heart. If you don’t have an affinity with a school we allocate 10% of your spend to our Funding for Schools Scheme for schools with disadvantage. This all provides vital funds for schools across the UK, encouraging reading for pleasure, and inspiring a love of reading.
When a school is donated funds either from the buyer's 25% of a book sale, or directly from the donate button, they will receive 100% of this donation. When a school is using their donated balance to purchase books, a 25% donation can not be applied again to the school account when spending 100% donated funds.
We take a tiny percentage of book sales, to help us run our store. Giving 10% off RRPs as standard, and 25% to schools, as well as 5% to our affiliate partners, we are left with 5% of every book we sell. Therefore we need other revenue streams to survive.
LoveReading is completely free to use.
That's based on independent, detailed and specialised research by our Editorial Experts.
We have so many users that the running costs are substantial – and there needs to be a way to generate revenue.
Our editorial independence and mission of helping the book-loving consumer first always prevails. The editorial stance is independent from commercial objectives. We only recommend books we love.
LoveReading continues to follow its founding principles. Our mission is to ensure we provide the best information to help book-lovers find their next favourite book, author or series. Our recommendations are based on researching the programmes of UK publishers, reading the books, and the opinions of our team of Editorial Experts.
Books cannot pay to appear on the site without our process of qualification, without us reviewing the book and gauging whether it is appropriate, relevant and good enough to recommend to our audience with the LoveReading stamp of approval. Our credentials are critical to us and we are proud of our reputation and the trusted advisor status extolled on us by our loyal readers.
Our reviews are written purely from a "what did we think of this book?" perspective. Once the book is evaluated, it's the commercial team's job to see if they can work with the publisher or author to secure extra budget to make the review shine and help them sell more books.
Content that generates revenue, provided this does not impact the editorial stance, shall continue to be determined in an objective manner consistent with our mission.
Doesn't this compromise the site?
We don't believe so. The LoveReading reviews are written totally separately from commercial discussions. If the best is the best and doesn't pay, it stays the best.
Financial considerations do not impact inclusion in recommendations. We never change our stance, or picks, because of commercial considerations.
Any personal data about individual users, including contact details, gathered while operating LoveReading shall not be sold to third parties or used for the purposes of unsolicited communications from other parts of the LoveReading group.