Structural Packaging Art has it all wrapped up, literally! Presenting the most innovative and imaginative graphic designs and technical constructions using paper and cardboard to promote a range of products from snacks to stationery, to teabags and truffles. All are designed to create a unique identity and brand within a highly competitive consumer market, colourful and eye-catching, quirky and desirable these wrappings are about first impressions with the focus on presenting each item as a 'gift' to be purchased, then savoured and enjoyed as an essential feature of the whole product experience.
| ISBN: | 9789881468734 |
| Publication date: | 26th January 2017 |
| Author: | Jiajia Xia |
| Publisher: | Artpower International |
| Format: | Hardback |
| Pagination: | 300 pages |
| Genres: |
Product design Graphic design |