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Does Your Brand Care

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Does Your Brand Care Synopsis

We live in turbulent times. In the future companies will have to take responsibility and try to provide a solution to social problems. The C A R E principles are precisely designed to help companies to stay relevant and moreover prepare for the increasingly demanding customer. This book inspires with numerous cases from all sectors, all over the world. From start-ups to multinationals. It shows that everyone, including companies, can show what they really care about.

About This Edition

ISBN: 9789401475037
Publication date:
Author: Isabel Verstraete
Publisher: Lannoo an imprint of Lannoo Publishers
Format: Paperback
Pagination: 200 pages
Series: Lannoo Publishers
Genres: Business and Management
Business ethics and social responsibility
Sustainability