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Dynamic Competitive Analysis in Marketing

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Dynamic Competitive Analysis in Marketing Synopsis

This volume contains a selection of papers that were presented at the International Workshop on Dynamic Competitive Analysis, held in Montr6al, Canada, September 1-2, 1995. The workshop was organized by the editors of the proceedings volume. The proceedings contain both "full papers" and shorter pieces, to be considered as "work in progress". The choice of a rather broad theme for the workshop was deliberate and done in order to attract researchers from different areas of the marketing science community that usually do not get together. Obviously, a volume like this cannot be exhaustive in the coverage of the dynamics of marketing competition but we are confident that it will convey to the reader an impression of what are the current themes in this field of research. The book should be useful to researchers in marketing science, applied game theorists, graduate students, as well as practitioners in marketing with an interest in methods and examples of dynamic competitive analysis.

About This Edition

ISBN: 9783540616139
Publication date:
Author: International Workshop on Dynamic Competitive Analysis in Marketing, Steffen Jørgensen, Georges Zaccour
Publisher: Springer an imprint of Springer Berlin Heidelberg
Format: Paperback
Pagination: 285 pages
Series: Lecture Notes in Economics and Mathematical Systems
Genres: Business and Management
Game theory
Sales and marketing