The contributions of this volume approach the genres of employee, CEO and organizational communication from different angles. They analyze how the author’s position in the company influences the construction of these genres, what content and linguistic style characterize them, and how the discourse of these genres is related to other resources. They look at linguistic and rhetorical strategies in a range of communicative settings: email correspondence among (male versus female) co-workers, collaborative writing of formats in the workplace, leadership messaging by the CEO, financial disclosures for (non-)financial audiences and expressions of the corporate philosophy. Two methodologies in particular are prominent in the genre-based chapters: corpus analyses and case studies.
ISBN: | 9783034310925 |
Publication date: | 21st March 2012 |
Author: | Sylvain Dieltjens |
Publisher: | Peter Lang AG, Internationaler Verlag der Wissenschaften |
Format: | Paperback |
Pagination: | 215 pages |
Series: | Linguistic Insights |
Genres: |
Speaking in public: advice and guides Semantics, discourse analysis, stylistics Business studies: general Business strategy Information technology: general topics Internet guides and online services Educational: Social sciences, social studies Educational: Business studies and economics |