Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands.
| ISBN: | 9781908739834 |
| Publication date: | 13th June 2013 |
| Author: | Hutton, Ray |
| Publisher: | Elliott & Thompson |
| Format: | Ebook (Epub) |