This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events around the world. It explores how particular narratives are woven to tell (and sell) a national story. By deconstructing images of the nation, it closely examines how national texts create key archival imagery that can promote tourism and events while also shaping national identity. It investigates the complex relationship between state appropriation of marketing strategies and the commercial use of nationalist discourses. The book aims to demystify the ways in which the nation is imagined by key organisers and organisations and then communicated to millions.
| ISBN: | 9781845415884 |
| Publication date: | 19th January 2017 |
| Author: | Leanne White |
| Publisher: | Channel View Publications an imprint of Channel View Publications Ltd |
| Format: | Paperback |
| Pagination: | 320 pages |
| Series: | Aspects of Tourism |
| Genres: |
Hospitality and service industries Nationalism Sales and marketing Psychology: the self, ego, identity, personality Hospitality and service industries Nationalism Sales and marketing |