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Aspiring to Be Global

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Aspiring to Be Global Synopsis

This book makes a novel contribution to the sociolinguistics of globalization by examining the dynamics between language and social change in the tourism destination of West Street, Yangshuo, China. The author makes use of multiple sources, including ethnographic interviews, tourist literature, public signage and policy documents, to examine how tourist mobilities are embedded in and interact with historical, geographical, social, cultural, economic and semiotic factors in the creation of a 'global village'. The transformation of West Street is emblematic of changes in Chinese society under globalization, revealing new subjectivities, tensions and struggles inherent in this ongoing process of social change.

About This Edition

ISBN: 9781788920995
Publication date:
Author: Shuang Gao
Publisher: Multilingual Matters an imprint of Channel View Publications
Format: Paperback
Pagination: 168 pages
Series: Encounters
Genres: Sociolinguistics
Hospitality, sports, leisure and tourism industries
Globalization