Few things impact our lives more than marketing, yet few people consider how that influence can be a force for good. Honorable Influence shines the light of Christian faith on the field, revealing how marketers can avoid negative impact, and instead influence consumers to their benefit. Individuals and organizations will find in Honorable Influence practical guidance for doing what seems impossible to many-using marketing to show love to God and others.
| ISBN: | 9781600393082 |
| Publication date: | 1st July 2016 |
| Author: | David Hagenbuch |
| Publisher: | Aldersgate Press |
| Format: | Paperback |
| Pagination: | 194 pages |
| Genres: |
Business ethics and social responsibility Sales and marketing |