There has never been a Viral Marketing Guide like this. It contains 62 answers, much more than you can imagine; comprehensive answers and extensive details and references, with insights that have never before been offered in print. Get the information you need--fast! This all-embracing guide offers a thorough view of key knowledge and detailed insight. This Guide introduces what you want to know about Viral Marketing. A quick look inside of some of the subjects covered: AppleInsider - History, Marketing ethics - Marketing strategy, Viral (disambiguation), Advergame, Marketing buzz, Internet memes - Evolution and propagation, The Big Word Project - Origin, OurColony, Chris Jericho - Championship reigns and feud with Shawn Michaels (2007-2009), Loyalty marketing - Loyalty marketing and the loyalty business model, Jonna Lee (singer) - iamamiwhoami, Social media optimization - Relationship with viral marketing, Viral marketing - Methods, Viral messages, Will It Blend?, Viral marketing - Notable examples, Marketing research - Types of marketing research, Blendtec, Andreas Kaplan, Digital rights management - Opposition to DRM, Jeffrey Rayport - Career, PlayStation Portable - Controversial advertising campaigns, Fast food advertising - Methods of advertising, Andreas Kaplan - Publications, Stealth marketing - Reasons for undercover marketing, Advergame - Through the line (TTL) advertising, Internet memes - Marketing, Mobile advertising - Viral marketing, Burger King - Advertising, Google Videos - Video content, Social marketing intelligence - Alpha users, Halo (series) - Cancelled and related projects, Social networking potential, Word-of-mouth marketing - Buzz, Viral marketing - History, Sony marketing - Long Live Play, Xbox 360 launch - Viral advertising and alternate reality games, and much more...
ISBN: | 9781488533273 |
Publication date: | 6th January 2014 |
Author: | Harris, Steven |
Publisher: | Emereo Publishing |
Format: | Ebook |