Alex Ferguson puts across some of the lessons he's learned during his long career in Football. Throughout the book he references football - the players, the money, the owners, the sheer pitfalls of running huge organisations. It's a path he steered for 38 years, the wisdom and insight gained provide invaluable learning tools for anyone in a position of leadership from a Junior Manager to a CEO. ~ Sue Baker
What does it take to lead a team to world-class success over a sustained period of time? Sir Alex Ferguson is one of the few leaders who truly knows. In his 38 years in management, Sir Alex won an astonishing 49 trophies and helped grow Manchester United into one of the biggest commercial brands in the world. In this inspirational and straight-talking new book, Sir Alex reveals the secrets behind his record-breaking career. LEADING is structured around the key skills that Sir Alex values most highly. It includes subjects we immediately associate with his managerial style: Discipline, Control, Teamwork and Motivation. But it also addresses subjects that are less obvious but no less important when seeking success: Delegation, Data Analysis and Dealing with Failure. Written with the investor Sir Michael Moritz, a longstanding friend of Sir Alex, LEADING is packed with insight, wisdom, humour and honesty. The individual stories inevitably concern themselves with football, and the phenomenal success that came along the way, but the lessons can be applied by anyone. Whether you run a business, teach in a classroom, or work in a small team, LEADING will help you become a better leader.
'Here Fergie lays bare his gospel of leadership.' Shortlist
'Fergie's book a must-have for managers.' Aberdeen Evening Express
'Ferguson, the McMaster of leadership.' bbc.co.uk
'For those interested in the subject of leadership, be it managing people effectively and getting the best out of them or learning which qualities and traits separate those who manage and those who inspire, Leading is a worthwhile read. Football fans might complain that the book is over too quickly, even though Ferguson provides 343 pages of entertaining stories and observations. Structuring his sermons in an easily read format is the latest managerial masterstroke from a man who made a career out of regularly producing them.' Daily Express
Author
About Alex Ferguson
Raised in the tough Govan district of Glasgow, where his father was a shipyard worker, Alex Ferguson started his own working life as an apprentice toolmaker. He went on to play for Queen's Park and five other professional football clubs including the idols of his boyhood, Rangers. Needless to say he was known as a hard and awkward opponent on the field as well as off it. Intelligent and quick-witted, Alex Ferguson followed his father's lead as a deeply committed socialist.
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