The world of business books is a curious place where one can find everyone from great businesspeople like Warren Buffett, Steve Jobs and Elon Musk, to the most spectacular business failures such as Enron and the sub-prime business market. There are geniuses, hard workers, academics and entrepreneurs as well a few charlatans and hucksters. There's even room for Donald Trump. The 70 titles covered here were chosen with various parametres in mind: to cover a range of areas of business, from sales and marketing to negotiation, entrepreneurship to investing, leadership to innovation, and from traditional and corporate models of business to start-up manuals and alternative angles on the subject.
| ISBN: | 9781472139603 |
| Publication date: | 7th December 2017 |
| Author: | James M Russell |
| Publisher: | Robinson an imprint of Little, Brown |
| Format: | Paperback |
| Pagination: | 296 pages |
| Genres: |
Business studies: general |