Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
| ISBN: | 9781137271471 |
| Publication date: | 31st October 2013 |
| Author: | Daniel M Jackson, Richard Jankovich, Eric Sheinkop |
| Publisher: | Palgrave Macmillan an imprint of Palgrave Macmillan UK |
| Format: | Hardback |
| Pagination: | 201 pages |
| Genres: |
Sales and marketing Business strategy International business Business communication and presentation Industry and industrial studies Economics |