Fritz Haeg

Fritz Haeg Synopsis

Wildflowering L.A. was a native wildflower seed-planting initiative throughout Los Angeles County, begun in October 2013 by artist Fritz Haeg. The project brought a wild seasonal native landscape to 50 sites throughout Los Angeles. Owners of selected sites were given free native wildflower seed mixes at workshops in partnership with the Theodore Payne Foundation for Wildflowers & Native Plants. Soil preparation, seeding and wildflower tending were demonstrated and one of four custom wildflower seed mixes was prescribed-Coastal, Flatlands, Hillside and Roadside-inspired by Reyner Banham's Los Angeles: The Architecture of Four Ecologies. This publication includes full-color photographs, information about the seed mixes and planting sites, and texts from LAND's Director and Curator, Shamim M. Momin, Genevieve Arnold and Lili Singer of the Theodore Payne Foundation and Jennifer Mandel of Wildflowering L.A. site #44, plus a limited-edition poster.