Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.
| ISBN: | 9780820461250 |
| Publication date: | 27th June 2005 |
| Author: | Ann Gordon, Jerry Miller |
| Publisher: | Peter Lang an imprint of Lang, Peter, Publishing Inc. |
| Format: | Paperback |
| Pagination: | 150 pages |
| Series: | Frontiers in Political Communication |
| Genres: |
Communication studies Gender studies: women and girls Sociology and anthropology Political science and theory |