In this highly anticipated follow-up to the Sunday Times bestseller THE SCIENCE OF STORYTELLING, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build rock solid brand loyalty, motivate teams and lead with charisma and authenticity.
Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A STORY IS A DEAL argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or listen to a charismatic figure deliver in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results.
With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A STORY IS A DEAL lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.
Will Storr is a longform journalist and novelist. His features have appeared in various publications, including the Guardian, Sunday Times, Observer, Esquire, New Yorker and the Sydney Morning Herald. He is a contributing editor at Esquire magazine. He has been named New Journalist of the Year and Feature Writer of the Year, and has won a National Press Club award for excellence. In 2010, his investigation into the kangaroo meat industry won the Australian Food Media award for Best Investigative Journalism and in 2012 he was presented with the One World Press award and the Amnesty International award for his work for the Observer on sexual violence against men. In 2013, his BBC radio series 'An Unspeakable Act' won the AIB award for best investigative documentary.
