This work is an examination of borderless markets where national boundaries are no longer the relevant criteria in making international marketing, economic planning, and business decisions. Understanding nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. Language is often one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 130,000 statistics are provided for over 460 language groups covering a number of social, economic, and business variables. A significant review of literature is also included.
| ISBN: | 9780313297694 |
| Publication date: | 28th February 1997 |
| Author: | Philip Parker |
| Publisher: | Greenwood Press an imprint of Bloomsbury Publishing Plc |
| Format: | Hardback |
| Pagination: | 448 pages |
| Series: | Cross-Cultural Statistical Encyclopedia of the World |
| Genres: |
Linguistics |