Written by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business.
Coveringevery aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so you'll find out how to make a winning impact.
Brilliant Outcomes :
| ISBN: | 9780273746584 |
| Publication date: | 19th May 2011 |
| Author: | Cathy Bussey |
| Publisher: | Pearson Business an imprint of Pearson Education |
| Format: | Paperback |
| Pagination: | 154 pages |
| Series: | Brilliant Business |
| Genres: |
Advertising Public relations Small businesses and self-employment Business strategy Entrepreneurship / Start-ups Business communication and presentation Sales and marketing Business and Management |