LoveReading Says
If you've not heard of Simon Sinek, you have to get yourself from under that rock, and buy his book Start With Why. Steve Jobs, The Wright Brothers and Martin Luther King have one thing in common: they started with why. Sinek is an inspiration, an incredible thinker, who helps you see things differently. He breaks it down into the component parts so you understand how leaders should lead.
Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?
In business, it doesn't matter what you do, it matters WHY you do it. Unlock the secrets to business success and inspirational leadership with Sinek's Start With Why.
Deborah Maclaren
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Start with Why Synopsis
Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things.
In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit-those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others?
Starting with WHY works in big business and small business, in the nonprofit world and in politics.
Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to.
Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
About This Edition
| ISBN: |
9780241958223 |
| Publication date: |
6th October 2011 |
| Author: |
Simon Sinek |
| Publisher: |
Penguin Books Ltd |
| Format: |
Paperback |
| Pagination: |
246 pages |
| Primary Genre |
Business and Management
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| Other Genres: |
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| Recommendations: |
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