Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.
| ISBN: | 9780230241411 |
| Publication date: | 8th December 2010 |
| Author: | Ian Yeoman, Una McMahonBeattie |
| Publisher: | Palgrave Macmillan an imprint of Palgrave Macmillan UK |
| Format: | Hardback |
| Pagination: | 273 pages |
| Genres: |
Management and management techniques Organizational theory and behaviour Accounting Finance and the finance industry Business strategy |