Image Makers

By Robert Jackall, Janice M Hirota (author)

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Image Makers Synopsis

Everywhere we turn, we are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of this age of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations.

About This Edition

ISBN:	9780226389172
Publication date:	14th October 2003
Author:	Robert Jackall, Janice M Hirota
Publisher:	The University of Chicago Press an imprint of University of Chicago Press
Format:	Paperback
Pagination:	341 pages
Genres:	Sociology and anthropology Advertising Public relations Media, entertainment, information and communication industries