Books By Roger J. Calantone, C Anthon Dibenedetto - Author

ROGER J. CALANTONE is Professor of Marketing and Decision Sciences at Michigan State University. Dr. Calantone's articles have been published in Management Science, the Journal of Marketing, and the Journal of Marketing Research. ANTHONY DI BENEDETTO is Assistant Professor of Marketing in the School of Business Management at Temple University. He teaches graduate courses in Product Management, Marketing Systems, Management, and Strategy. Dr. di Benedetto has also written articles for the Journal of Product Innovation Management, R & D Management, and Industrial Marketing Management, among others.