Books By Ralf T. Kreutzer - Author

Prof. Dr. Ralf T. Kreutzer has been Professor of Marketing at the Berlin School of Economics and Law since 2005 and is also a marketing and management consultant, trainer and coach. He spent 15 years in various management positions at Bertelsmann, Volkswagen and Deutsche Post before being appointed Professor of Marketing in 2005.   Through regular publications and lectures, Prof. Kreutzer has provided significant impetus on various topics relating to marketing, dialogue marketing, CRM/customer loyalty systems, database marketing, online marketing, digital Darwinism, dematerialisation, digital transformation, change management, strategic and international marketing, and has advised a large number of companies in Germany and abroad on these topics and trained and coached managers at middle and top management level. Prof. Kreutzer is a sought-after keynote speaker at national and international conferences. His most recent book publications are "Die neue Macht des Marketing" (2008, together with Wolfga