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Books By Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero - Author

Niko Lahtinen, Principal Owner and Commercial Director, Suomen Digimarkkinointi Oy, Finland, Kimmo Pulkka, Partner and Head of the Content Marketing Unit, Suomen Digimarkkinointi Oy, Heikki Karjaluoto, Professor, Faculty of Information Technology, University of Jyväskylä, Finland and Joel Mero, Assistant Professor of Marketing, School of Business and Economics, University of Jyväskylä, Finland