Books By Nicholas J. Radcliffe, Nicholas H. Tollervey - Author

Nicholas Radcliffe is a consultant specializing in predictive modeling and stochastic optimization. He is best known for developing forma analysis, a theory of representation for genetic algorithms, and uplift modeling, a novel statistical approach to predictive modeling as it applies in marketing optimization.

After gaining a Ph.D. in Theoretical Physics at Edinburgh University, he joined the newly forming Edinburgh Parallel Computing Centre in 1990, where he led a group that used high-performance computing to tackle business and commercial problems. In 1995, with three colleagues he founded Quadstone Limited, a VC-backed company that built the Decisionhouse suite of analytical and visual marketing tools for large-scale data analysis. He served as CTO of Quadstone until 2007, when he left to form Stochastic Solutions Limited, a consulting firm that also develops and markets the Artists suite of analytical software. Radcliffe also serves as a Visiting Profe