Books By Malobi Mukherjee - Author

Malobi Mukherjee is a Research Fellow at the Oxford Institute of Retail Management, Said Business School, University of Oxford.

Richard Cuthbertson is a Research Fellow at the Oxford Institute of Retail Management, Said Business School, University of Oxford.

Elizabeth Howard is Emeritus Fellow in Retailing at Green Templeton College and a founder member of the Oxford Institute of Retail Management