Books By Malgorzata Bartosik-Purgat, Monika Guzek - Author

Malgorzata Bartosik-Purgat, Professor in the Department of International Management at Poznan University of Economics and Business, Poland. Her research addresses cultural aspects in international business, cross-cultural communication, cross-cultural consumer behaviour, consumer ethnocentrism, acceptance of innovations in the consumers` decisions, and the significance of new media in marketing and personal communication. Member of EIBA - European International Business Association, IAIR - International Academy for Intercultural Research, ABC - Association for Business Communication, SIETAR Poland - Society for Intercultural Education Training and Research, IT&FA - International Trade and Finance Association, AIB - Academy of International Business. Author and co-author of publications in (e.g.) International Journal of Emerging Markets, European Journal of International Management, Technology Analysis & Strategic Management, Entrepreneurial Business and Economics Review, Economics and Business Revi