Books By Jack Hopkins - Author

Jack Hopkins is a lecturer in the management department in the Harbert School of Business at Auburn University. He holds an M.B.A. in marketing from the University of Rhode Island and a bachelor's degree and master's degree in international relations from the University of Notre Dame. Mr. Hopkins' research interests include strategic management, entrepreneurship, and international business. He was a Fulbright scholar to Denmark in 2005 and on the Fulbright Specialist Program roster from 2013 - 2018. He is the author of The Forgotten P: A Real-Life Guide to Practical Marketing and 10 Essential Keys to Strategic Planning: A Practical Guide to Building Value in Business.