Books By Ian Yeoman - Author

Ian Yeoman is a futurologist specializing in travel and tourism. Ian worked at VisitScotland where he established the process of futures thinking using a variety of techniques including economic modelling, trends analysis and scenario construction and now works at Victoria University of Wellington, New Zealand and the European Tourism Futures Institute, the Netherlands.  Una McMahon-Beattie is Head of Department for Hospitality and Tourism Management in the Ulster University Business School, Ulster University, Northern Ireland, UK. Her research includes tourism futures, revenue management and tourism and event marketing.