Books By Elisa Backer - Author

Elisa Backer is Associate Professor at Federation University Australia and is on the editorial board of nine journals. Her main research interests are VFR travel, destination marketing, partial industrialisation in tourism, family tourism and social media. Brian King is Professor and Associate Dean at The Hong Kong Polytechnic University and is joint editor-in-chief of the journal Tourism, Culture and Communication. His research focuses on tourism marketing with an emphasis on cultural dimensions and emerging markets, tourism and migration, international education and tourism.