Books By Dae Hee Kwak - Author

Dae Hee Kwak is Associate Professor of Sport Management and Director of the Center for Sport Marketing Research at the University of Michigan, USA Yong Jae Ko is Associate Professor in the Department of Tourism, Recreation, and Sport Management and Director of Advanced Sport Marketing Research Lab at the University of Florida, USA Inkyu Kang is Associate Professor of Journalism in the School of Humanities and Social Sciences at Penn State University, USA Mark Rosentraub is Professor of Sport Management and Director of the Center for Sport and Policy at the University of Michigan, USA