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HBR's 10 Must Reads on Strategic Marketing
Stop pushing products-and start cultivating relationships with the right customers. If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: figure out what business you're really in; create products that perform the jobs people need to get done; get a bird's-eye view of your brand's strengths and weaknesses; tap a market that's larger than China and India combined; deliver superior value to your B2B customers; and end the war between sales and marketing.
Clayton M. Christensen, Fred Reichheld, Harvard Business Review, Philip Kotler, Theodore Levitt (Author), Bernard Setaro Clark, Susan Larkin (Narrator)
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HBR's 10 Must Reads on Innovation
To innovate profitably, you need more than just creativity. Do you have what it takes? If you read (or listen to) nothing else on inspiring and executing innovation, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively. Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to: decide which ideas are worth pursuing; innovate through the front lines-not just from the top; adapt innovations from the developing world to wealthier markets; tweak new ventures along the way using discovery-driven planning; tailor your efforts to meet customers' most pressing needs; and avoid classic pitfalls such as stifling innovation with rigid processes.
Clayton M. Christensen, Harvard Business Review, Peter F. Drucker, Vijay Govindarajan (Author), Bryan Brendle, Susan Larkin (Narrator)
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HBR's 10 Must Reads: The Essentials
An introduction to the most enduring ideas on management from Harvard Business Review Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. These are the ten seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration-and ready to run with big ideas to accelerate their own and their companies' success. Includes articles by: Michael Porter on creating competitive advantage and distinguishing your company from rivals; John Kotter on leading change through eight critical stages; Daniel Goleman on using emotional intelligence to maximize performance; Peter Drucker on managing your career by evaluating your own strengths and weaknesses; Clay Christensen on orchestrating innovation within established organizations; Tom Davenport on using analytics to determine how to keep your customers loyal; Robert Kaplan and David Norton on measuring your company's strategy with the Balanced Scorecard; Rosabeth Moss Kanter on avoiding common mistakes when pushing innovation forward; Ted Levitt on understanding who your customers are and what they really want; and C. K. Prahalad and Gary Hamel on identifying the unique, integrated systems that support your strategy.
Clayton M. Christensen, Daniel Goleman, Harvard Business Review, Michael E. Porter, Peter F. Drucker (Author), Brad Sanders, Susan Larkin (Narrator)
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HBR's 10 Must Reads on Emotional Intelligence (with featured article 'What Makes a Leader?' by Danie
In his defining work on emotional intelligence, bestselling author Daniel Goleman found that it is twice as important as other competencies in determining outstanding leadership. If you read (or listen to) nothing else on emotional intelligence, listen to these ten articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you boost your emotional skills-and your professional success. This book will inspire you to: monitor and channel your moods and emotions; make smart, empathetic people decisions; manage conflict and regulate emotions within your team; react to tough situations with resilience; better understand your strengths, weaknesses, needs, values, and goals; and develop emotional agility.
Annie McKee, Daniel Goleman, Harvard Business Review, Richard Boyatzis, Sydney Finkelstein (Author), James Edward Thomas, Susan Larkin (Narrator)
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Most teams underperform. Yours can beat the odds. If you read (or listen) to nothing else on building better teams, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you assemble and steer teams that get results. Leading experts such as Jon Katzenbach, Teresa Amabile, and Tamara Erickson provide the insights and advice you need to: boost team performance through mutual accountability; motivate large, diverse groups to tackle complex projects; increase your teams' emotional intelligence; prevent decision deadlock; extract results from a bunch of touchy superstars; and fight constructively with top-management colleagues.
Harvard Business Review, Jon R. Katzenbach, Kathleen M. Eisenhardt, Lynda Gratton (Author), Gregory St. John, Susan Larkin (Narrator)
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HBR's 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (
A year's worth of management wisdom, all in one place. We've combed through ideas, insights, and best practices from the past year of Harvard Business Review to help you get up to speed fast on the freshest, most relevant thinking driving business today. With authors from Clayton Christensen to Roger Martin and company examples from Netflix to Unilever, this volume brings the most current and important management conversations to your fingertips. This book will inspire you to: lead by focusing your attention on the right things; import new management practices into your organization the right way-whether they come from other companies or across the globe; better manage your organization's-and your leaders'-time; rethink vital functions such as HR and marketing; move from a yearly planning cycle to building a winning strategy; and make long-term organizational decisions with an eye to national and global economic trends.
Clayton M. Christensen, Daniel Goleman, Harvard Business Review, Renée Mauborgne, W. Chan Kim (Author), Daniel Thomas May, Susan Larkin (Narrator)
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HBR's 10 Must Reads on Communication (with featured article 'The Necessary Art of Persuasion,' by Ja
The best leaders know how to communicate clearly and persuasively. How do you stack up? If you read (or listen to) nothing else on communicating effectively, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact-no matter what the situation. Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to: pitch your brilliant idea-successfully; connect with your audience; establish credibility; inspire others to carry out your vision; adapt to stakeholders' decision-making style; frame goals around common interests; and build consensus and win support.
Deborah Tannen, Harvard Business Review, Nick Morgan, Robert B. Cialdini (Author), Gregory St. John, Susan Larkin (Narrator)
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HBR's 10 Must Reads on Managing People (with featured article 'Leadership That Gets Results,' by Dan
Managing people is fraught with challenges-even if you're a seasoned manager. Here's how to handle them. If you read (or listen to) nothing else on managing people, listen to these ten articles (featuring 'Leadership That Gets Results,' by Daniel Goleman). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you maximize your employees' performance. HBR's 10 Must Reads on Managing People will inspire you to: tailor your management styles to fit your people; motivate with more responsibility, not more money; support first-time managers; build trust by soliciting input; teach smart people how to learn from failure; build high-performing teams; and manage your boss. This collection of bestselling articles includes: featured article 'Leadership That Gets Results' by Daniel Goleman, 'One More Time: How Do You Motivate Employees?,' 'The Set-Up-to-Fail Syndrome,' 'Saving Your Rookie Managers from Themselves,' 'What Great Managers Do,' 'Fair Process: Managing in the Knowledge Economy,' 'Teaching Smart People How to Learn,' 'How (Un)ethical Are You?,' 'The Discipline of Teams,' and 'Managing Your Boss.'
Daniel Goleman, Harvard Business Review, Jon R. Katzenbach, Renée Mauborgne, W. Chan Kim (Author), Mark Cabus, Susan Larkin (Narrator)
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HBR's 10 Must Reads on Change Management (including featured article 'Leading Change,' by John P. Ko
Most company's change initiatives fail. Yours don't have to. If you read (or listen to) nothing else on change management, listen to these ten articles (featuring 'Leading Change,' by John P. Kotter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization. HBR's 10 Must Reads on Change Management will inspire you to: lead change through eight critical stages; establish a sense of urgency; overcome addiction to the status quo; mobilize commitment; silence naysayers; minimize the pain of change; concentrate resources; and motivate change when business is good. This collection of bestselling articles includes: featured article 'Leading Change: Why Transformation Efforts Fail' by John P. Kotter, 'Change Through Persuasion,' 'Leading Change When Business Is Good: An Interview with Samuel J. Palmisano,' 'Radical Change, the Quiet Way,' 'Tipping Point Leadership,' 'A Survival Guide for Leaders,' 'The Real Reason People Won't Change,' 'Cracking the Code of Change,' 'The Hard Side of Change Management,' and 'Why Change Programs Don't Produce Change.'
Harvard Business Review, John P. Kotter, Renée Mauborgne, W. Chan Kim (Author), Bernard Setaro Clark, Susan Larkin (Narrator)
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How I Did It: Lessons from the Front Lines of Business
Powerful stories from the world's top CEOs to help prepare you for the hard decisions ahead. The essays in How I Did It teach and inspire. Pulled directly from the pages of one of the most popular columns in Harvard Business Review, these essays offer firsthand accounts of the most difficult management challenges faced by the men and women who occupy the corner office. It's the next best thing to sitting down and talking face-to-face with these corporate leaders. You'll hear from renowned global leaders including: Kevin Ryan, Gilt Groupe; Mindy Grossman, HSN; Kevin Plank, Under Armour; Daniel P. Amos, Aflac; Pramod Bhasin, Genpact; Eric Schmidt, Google; Ellen Kullman, DuPont; Patrizio Bertelli, Prada; Pierre Omidyar, Omidyar Network; Jorge Cauz, Encyclopaedia Brittanica; and Richard Gelfond, IMAX. Let these potent stories of strategic thinking-and often bold and unconventional action-be your guide as you step into your own future as a leader.
Harvard Business Review (Author), Mark Cabus, Susan Larkin (Narrator)
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Mortuary Confidential: Undertakers Spill the Dirt
When the casket reached the front of the sanctuary, there was a loud cracking sound as the bottom fell out. And with a thump, down came Father Iggy. From shoot-outs at funerals to dead men screaming and runaway corpses, undertakers have plenty of unusual stories to tell-and a special way of telling them. In this macabre and moving compilation, funeral directors across the country share their most embarrassing, jaw-dropping, irreverent, and deeply poignant stories about life at death's door. Discover what scares them and what moves them to tears. Learn about rookie mistakes and why death sometimes calls for duct tape. Enjoy tales of the dearly departed spending eternity naked from the waist down and getting bottled and corked-in a wine bottle. And then meet their families-the weepers, the punchers, the stolidly dignified, and the ones who deliver their dead mother in a pickup truck. If there's one thing undertakers know, it's that death drives people crazy. These are the best 'bodies of work' from America's darkest profession.
Kenneth Mckenzie, Todd Harra (Author), Allan Robertson, Susan Larkin (Narrator)
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Pearls of Wisdom: Little Pieces of Advice (That Go a Long Way)
AN INSTANT NEW YORK TIMES BESTSELLER! In this 'sage, valuable volume' (Publishers Weekly), First Lady Barbara Bush shares the best of her advice to family, staff, and close friends. First Lady Barbara Bush was famous for handing out advice. From friends and family to heads of state and Supreme Court justices, and certainly to her staff, her advice ranged from what to wear, what to say or not say, and how to live your life. She especially loved visiting with students of all ages, from kindergartners to college graduates. When she turned 80, she owned up to all her advice-giving and explained it this way: After all, in 80 years of living, I have survived 6 children, 17 grandchildren, 6 wars, a book by Kitty Kelly, two presidents, two governors, big Election Day wins and big Election Day losses, and 61 years of marriage to a husband who keeps jumping out of perfectly good airplanes. So, it's just possible that along the way I've learned a thing or two. At the end of the day, she taught all of us some valuable lessons. As First Lady, she made a point of cuddling a baby with AIDS and hugging a young man who was HIV positive and whose family had rejected him, showing us by example the importance of compassion and the myth of fear. As a mother, she made sure we all knew that your children must come first, and one of the most important things you can do is to read to them. As a friend and mentor, she showed that you had to be true to yourself, and even at the end of her life, she taught us how to die with grace. Full of Barbara Bush's trademark wit and thoughtfulness, Pearls of Wisdom is a poignant reflection on life, love, family, and the world by one of America's most iconic -- and beloved -- public figures.
Barbara Bush (Author), Allan Robertson, Brian Troxell, Brittany Wilkerson, Cara Reid, Kevin Stillwell, Nicholas Tecosky, Suehyla El Attar, Suehyla El-Attar, Susan Larkin (Narrator)
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