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Audiobooks Narrated by Jon Vertullo
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Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral scientists Bart De Langhe and Stefano Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made. In their important book, they offer a new approach they call decision-driven analytics. Counterintuitively, they argue that the key to making good decisions with data is to start by putting data in the background.
Drawing from their own research and teaching, as well as real-world business cases, De Langhe and Puntoni offer four pillars of decision-driven analytics and guide you around common mistakes that have held back many organizations from using data for impact.
In Decision-Driven Analytics, you will learn how to avoid common pitfalls in data-driven decision-making; close the gap between managers and decision-making on one side, and data scientists and data analytics on the other; enhance the impact of data analytics on business outcomes; and think without data to make better decisions. You'll also learn how to prepare for artificial intelligence's impact on data analytics and evaluate the costs and benefits of decision-driven analytics.
In Generative AI: Navigating the Course to the Artificial General Intelligence Future, Martin Musiol delivers an incisive and one-of-a-kind discussion of the current capabilities, future potential, and inner workings of generative artificial intelligence. In the book, you'll explore the short but eventful history of generative artificial intelligence, what it's achieved so far, and how it's likely to evolve in the future. You'll also get a peek at how emerging technologies are converging to create exciting new possibilities in the GenAI space.
Musiol analyzes complex and foundational topics in generative AI, breaking them down into straightforward and easy-to-understand pieces. You'll also find bold predictions about the future emergence of Artificial General Intelligence via the merging of current AI models; fascinating explorations of the ethical implications of AI, its potential downsides, and the possible rewards; and insightful commentary on Autonomous AI Agents and how AI assistants will become integral to daily life in professional and private contexts.
Perfect for anyone interested in the intersection of ethics, technology, business, and society-and for entrepreneurs looking to take advantage of this tech revolution-Generative AI offers an intuitive, comprehensive discussion of this fascinating new technology.
An essential new guide to navigating the turbulent macroeconomic landscape as you form your strategy.
When turmoil hits, executives and investors face notoriously unreliable macroeconomic forecasts, whipsawing data, and contradictory opinions. Are disruptions transient and ephemeral-or permanent and structural? False alarms are costly traps, but so are true structural changes that go undetected. Leaders must also assess the doom-laden public macroeconomic discourse, which habitually presents worst-case scenarios as foregone conclusions.
How can executives avoid these traps and make better strategic decisions? In this incisive, perspective-shifting book, BCG global chief economist Philipp Carlsson-Szlezak and senior economist Paul Swartz provide a fresh and accessible way to analyze and understand the macroeconomy-what they call 'regime analysis'-that pushes beyond conventional model-based prediction to emphasize structural context and judgment. Focusing on what it takes for macroeconomic regimes to break, they apply their approach to key risks in the real economy, financial structures, and geopolitical arrangements to help senior executives and investors assess the true risks of their economic context and to build their capacity to respond to changing conditions more effectively.
What To Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on Artificial Intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans it raises profound questions on the future of work and how companies compete. Drawing upon real-world cases, data, and insight, the authors provide clear strategic guidance and actionable steps to help you and your organization move ahead in a world where exponentially developing new technologies are changing how value is created.
Written by a team of business and technology expert practitioners, this book provides a clear path to the future of your work.
The first part of the book examines the once in a generation upheaval most every organization will soon face as systems of intelligence go mainstream. The authors argue that contrary to the doom and gloom that surrounds much of IT and business at the moment, we are in fact on the cusp of the biggest wave of opportunity creation since the Industrial Revolution. Next, the authors detail a clear-cut business model to help leaders take part in this coming boom; the AHEAD model outlines five strategic initiatives that are central to competing in the next phase of global business by driving new levels of efficiency, customer intimacy, and innovation.
From reading an income statement to analyzing valuation methodologies, understanding the basics of finance is an essential part of your professional knowledge tool kit-even if it's not your primary role in the company.
Finance Essentials for Managers delivers the key concepts you need to know, so you can master the topics required for moving to the next step in your career. Best of all, no prior accounting or finance experience is required. Based on author Chris Haroun's experience on Wall Street, at Goldman Sachs, in the venture capital industry, and serving at some of the world's leading hedge funds, this practical guide is organized into three sections:
Part 1: The Essentials delivers a solid overview of accounting, financial ratios, forecasting financial statements, valuing companies, investment research, investment banking, private equity, venture capital, hedge funds, options, and more.
Part 2: The Essentials Applied highlights which areas of finance you need to focus on and provides exercises for creating and forecasting financial statements, using investment research, and more.
Part 3: Beyond the Essentials illustrates five different case studies on specific finance topics.
The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business.
In this updated and revised edition of No B.S. Direct Marketing, Dan builds on and reaffirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social, and viral marketing media.
Strategies in the book are illustrated by updated case history examples from an elite team of consultants-all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.
A young, closeted TV news anchorman tries to make his way during the height of the HIV/AIDS epidemic. Based on the true-life story of three-time Emmy® award winning anchorman and best-selling author turned actor, Mark Pettit. Three-time Emmy® award-winning TV news anchorman and two-time best-selling author turned actor Mark Pettit pulls back the curtain on his fascinating life and career. In his new, heart-wrenching memoir, ANKRBOY, Pettit reveals what it was like growing up as a young, closeted TV newscaster trying to make his way during the height of the HIV/AIDS epidemic. Mark's first book, A Need to Kill, has sold more than 125,000 copies around the world. ANKRBOY went to #1 on Amazon within a week of its release.
Generative AI is rewriting the rulebook with its seemingly endless capabilities, from crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs. In Generative AI in Practice, renowned futurist Bernard Marr offers listeners a deep dive into the captivating universe of GenAI. This comprehensive guide introduces you to the basics of this groundbreaking technology and outlines the profound impact that GenAI will have on business and society.
In this book, Marr sheds light on the most innovative real-world GenAI applications through practical examples. You'll enjoy a captivating discussion of innovations in media and entertainment, seismic shifts in advertising, and the future trajectory of GenAI. You will:
- Navigate the complex landscapes of risks and challenges posed by Generative AI
- Delve into the revolutionary transformation of the job market in the age of GenAI
- Understand AI's transformative impact on education, healthcare, and retail
- Explore the boundless potentials in media, design, banking, coding, and even the legal arena
'This book is must [listening] . . . although it will at times shock and perhaps even offend the sensibilities of traditional therapists.' -American Journal of Psychiatry
This book brings together Erich Fromm's basic statements on the application of psychoanalytic theory to social dynamics. At the same time, it offers an image of man consonant with the hopes of radical humanism.
The Crisis of Psychoanalysis is a collection of nine brilliant essays. Although his work is deeply rooted in Freudian theory, Fromm further develops Freud's doctrines by including both social and ethical dimensions, and applies his discoveries and insights to address the problems we face in society at large.
Fiorello LaGuardia was one of the twentieth century's most colorful politicians-on the New York and national stage. He was also quintessentially American: the son of Italian immigrants, who rose in society through sheer will and chutzpah. Almost one hundred years later, America is once again grappling with issues that would have been familiar to the Little Flower, as he was affectionately known. It's time to bring back LaGuardia, argues historian and journalist Terry Golway, to remind us all what an effective municipal officer (as he preferred to call himself) can achieve . . .
Golway examines LaGuardia's extraordinary career through four essential qualities: As a patriot, a dissenter, a leader, and a statesman. He needed them all when he stood against the nativism, religious and racial bigotry, and reactionary economic policies of the 1920s, and again when he faced the realities of Depression-era New York and the rise of fascism at home and abroad in the 1930s. Just before World War II, the Roosevelt administration formally apologized to the Nazis when LaGuardia referred to Hitler as a 'brown-shirted fanatic.'
There was nobody quite like Fiorello LaGuardia. In this immensely listenable book, as entertaining as the man himself, Terry Golway captures the enduring appeal of one of America's greatest leaders.
The untold story of how efforts to hold big business accountable changed American capitalism.
In this vivid and surprising history, we meet twentieth-century activists, investors, executives, and workers who fought over a simple question: Is the role of the corporation to deliver profits to shareholders, or something more? On one side were 'business statesmen' who believed corporate largess could solve social problems. On the other were libertarian intellectuals such as Milton Friedman and his oft-forgotten contemporary, Henry Manne, whose theories justified the ruthless tactics of a growing class of corporate raiders. But Kyle Edward Williams reveals that before the 'activist investor' emerged as a capitalist archetype, Civil Rights groups used a similar playbook for different ends, buying shares to change a company from within.
As a rising tide of activists pushed corporations to account for societal harms from napalm to environmental pollution to inequitable hiring, a new idea emerged: that managers could maximize value for society while still turning a maximal profit. This elusive ideal, 'stakeholder capitalism,' still dominates our headlines today. Williams's necessary history equips us to reconsider democracy's tangled relationship with capitalism.
Over the past century, if the wealthiest families had spent a reasonable fraction of their wealth, paid taxes, invested in the stock market, and passed their wealth down to the next generation, there would be tens of thousands of billionaire heirs to generations-old fortunes today. The puzzle of The Missing Billionaires is why you cannot find one such billionaire on any current rich list. There are a number of explanations, but this book is focused on one mistake which is of profound importance to all investors: poor risk decisions, both in investing and spending. Many of these families didn't choose bad investments-they sized them incorrectly-and allowed their spending decisions to amplify this mistake.
The Missing Billionaires book offers a simple yet powerful framework for making important lifetime financial decisions in a systematic and rational way. It's for listeners with a baseline level of financial literacy, but doesn't require a PhD.
Part One builds the theory of optimal investment sizing from first principles, starting with betting on biased coins. Part Two covers lifetime financial decision-making, with emphasis on the integration of investment, saving, and spending decisions. Part Three covers practical implementation details, including how to estimate the expected return and risk on a broad spectrum of investments.
