Audiobooks narrated by Jim Tedder

Rocket: Eight Lessons to Secure Infinite Growth

Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a "how-to" lesson, and by the end, you'll have what you need to turn your best customers into apostles, cravers, and brand ambassadors. A must-have guide for everyone who wants to grow their business faster than a competitor, this authentic, vibrant, and engaging book brings you the latest practical techniques for knowing your customers' desires and behaviors in order to deliver intimately rewarding experiences every time they shop-including knowing what they need before they do. Included is a "self critique" to identify where you are currently before you transform your career and company by mastering how to: * Create a demand-space map and predict how big a share of a demand space you can win with the proper mix of emotional and functional benefits satisfying the attributes of that space * Determine a strategic direction for where to place investment bets, identify which brands are best suited to win, and which are most responsive to investment * Deliver all the core benefits of a particular demand space in your product-from packaging, shelving, pricing, and promotion to message development, store operations, delivery, and employee engagement * Maintain a long-term vision to continuously quantify and modify for ongoing improvement, while using your successes to convert more champions along the way With Rocket, you can rise into a cycle of renewal, energy, and power that can launch startups to phenomenal success and turn around the fate of multinational corporations.

Dylan Bolden, Michael J. Silverstein, Rohan Sajdeh, Rune Jacobsen (Author), Jim Tedder (Narrator)

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The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of

The three conversations B2B sale pros must have with customers to control every step of long lead buying cycle The most successful salespeople understand that they are fundamentally storytellers. The reality is that to succeed in sales, you need to master the art of customer conversation. The best story told in the best way will always win. Being remarkable and memorable in your conversations is very important-but it goes beyond great delivery. You must be able to articulate value. The Three Value Conversations provides the tools and methods you need to differentiate yourself and your solutions from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle. The book teaches you how to: Create value for your prospects by identifying and advising them on problems, potential threats and missed opportunities Articulate why your prospects need to choose you over rival competitors Elevate the value of your offering to your prospect's senior-level decision-makers Demonstrate the business and financial acumen required to make a compelling, credible business case for your solution Identify unconsidered needs that only your solution solves Embrace the natural tension that occurs between buyers and sellers to capture and protect the value of your opportunity from unnecessary discounting Not just another sales process book, The Three Value Conversations equips you with practical, hands-on concepts for engaging prospects and customers at any moment in the buying cycle with the specific stories and skills to create, elevate, and capture value.

Cheryl Geoffrion, Conrad Smith, Erik Peterson, Tim Riesterer (Author), Jim Tedder (Narrator)

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Think to Win: Unleashing the Power of Strategic Thinking

The proven plan for making strategic thinking part of any organization's DNA to drive sustainable growth In today's ultra-competitive business world, the difference between success and failure lies in the ability to get every employee to think and behave like a strategist. Think to Win helps business leaders expand strategic thinking out of the purview of "the elite few" and into the company culture as whole. It offers a simple, proven approach to analyzing and solving old or new challenges and provides a common language anyone at any level in the organization can understand.

John F. Manfredi, Paul Butler, Peter Klein (Author), Jim Tedder (Narrator)

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The Lean CEO: Leading the Way to World-Class Excellence

As organizations strive to do more with less, many are turning to Lean methodology, which is based on the same techniques that propelled the legendary turnaround of Japan's industrial sector after World War II. Few leaders, however, understand that the real secret behind Lean is a comprehensive approach to management that differs significantly from what is taught in business school. Lean initiatives, consequently, are rarely led by senior management, and seldom lead to significant change. The Lean CEO reveals the true power of Lean through in-depth interviews with CEOs who have gone beyond tool adoption and established Lean as a corporate-wide management system. The all-star cast of twenty-eight leaders represents a wide variety of organizations, including global manufacturers Ingersoll-Rand and Barry-Wehmiller, healthcare icons Thedacare and Virginia Mason, the states of Connecticut and Washington, historical icons such as Wiremold, and many more. In a series of provocative chapters, the CEOs tell in their own words how they applied Lean management to deliver sustainable financial results, empower and motivate employees, break down internal silos, and build solid partnerships with customers and suppliers. Their testimony provides a goldmine of practical advice for managers in Lean and non-Lean organizations alike as they share their unique personal insights on topics such as: Leading and empowering people. Building transparency and trust. Tuning into the customer experience. Aligning strategic direction with day-to-day operations. Instilling a corporate-wide culture that promotes safety and quality. Creating a learning organization Thoughtful, sometimes brutally frank, these leaders challenge many of the sacred cows of traditional business, such as standard cost accounting, hierarchical management, emphasis on large batches, and our obsession with data and computers. Citing numerous examples from their experience, they provide a fresh view of today's business challenges and a positive roadmap for any organization that is striving for excellence.

Jacob Stoller (Author), Jim Tedder (Narrator)

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Audiobooks Narrated by Jim Tedder