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Audiobooks Narrated by Christine Marshall
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A customer experience roadmap to transform your business and culture.
Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses around the world. And it will take years off your learning curve.
Written by Jeanne Bliss, worldwide authority on customer experience, and preeminent thought leader on the role of the customer leadership executive, this book follows the five-competency model she uses to coach the C-Suite and chief customer officers.
Chief Customer Officer 2.0 will get you into action quickly with a united leadership team, and will shift your business intent to earning the right to growth by improving customers' lives. Bliss shares her tools for leading your business transformation. And she provides practical guidance on how embed the five competencies into how your company develops products, goes to market, enables and rewards people, and conducts annual planning.
Including over forty accounts of actions by customer leadership executives around the world, this is the book you have been waiting for that tells it like it is and gives you the framework to build your customer-driven growth engine.
Book five in the hilarious and action-packed Total Mayhem series from New York Times bestselling author Ralph Lazar, starring Dash Candoo, an ingenious problem-solver, with fantastic friends and a bottomless backpack of brilliant gadgets.
The brutal murder of a beautiful vineyard expert and a devastating storm force Virginia winemaker Lucie Montgomery to confront painful changes on the eve of her wedding.
In just over a week, vineyard owner Lucie Montgomery and winemaker Quinn Santori will be married in a ceremony overlooking what should be acres of lush flowering grapevines. Instead they are confronted by an ugly swathe of slowly dying vines and a nursery owner who denies responsibility for selling the diseased plants. With neighboring vineyards facing the same problem, accusations fly and the ugly stand-off between supplier and growers looks set to escalate into open warfare.
When Eve Kerr, a stunning blonde who works at the nursery, is found dead a few days later, everyone wonders if someone in the winemaking community went too far. What especially troubles Lucie is why Eve secretly arranged to meet Quinn on the day she was murdered—and whether Lucie's soon-to-be husband knows something he's not telling her.
Then a catastrophic storm blows through, destroying everything in its path. With no power, no phones, and no wedding venue, Lucie needs to find out who killed Eve and what her death had to do with Quinn.
Book four in the hilarious and action-packed Total Mayhem series from New York Times bestselling author Ralph Lazar, starring Dash Candoo, an ingenious problem-solver, with fantastic friends and a bottomless backpack of brilliant gadgets.
Still Notorious, Radical, and Revolutionary 50 Years Later.
A survival guide from one of the greatest creative organizers of the 20th century-now with a new foreword by co-conspirator, Lisa Fithian.
Throughout the 1960's and 70's, Abbie Hoffman criss-crossed the country, ferreting out alternative ways of getting by in America-some illegal and all radical. Causing scandals with its advice on how to Survive!, Fight!, and Liberate! in the "prison that is Amerika," Steal This Book is a revolutionary's manual to running a guerilla movement, as well as getting free food, housing, transportation, medical care, and more.
This anniversary edition gives a new generation an insider's view into the movements of the sixties and seventies. While many of the holes in the system that Abbie exposed have since been plugged, the spirit of revolution, the dedication to opposing injustice, and the passion of creative activism continue to inspire today.
Lucie Montgomery's discovery of her grandfather's Parisian romance unlocks a series of shocking secrets in the gripping new Wine Country mystery.
In 1949, during her junior year abroad in Paris, Jacqueline Kennedy Onassis bought several inexpensive paintings of Marie-Antoinette by a little-known 18th century female artist. She also had a romantic relationship with Virginia vineyard owner Lucie Montgomery's French grandfather-until recently, a well-kept secret.
Seventy years later, Cricket Delacroix, Lucie's neighbor and Jackie's schoolfriend, is donating the now priceless paintings to a Washington, DC museum. And Lucie's grandfather is flying to Virginia for Cricket's ninetieth birthday party, hosted by her daughter Harriet. A washed-up journalist, Harriet is rewriting a manuscript Jackie left behind about Marie-Antoinette and her portraitist. She's also adding tell-all details about Jackie, sure to make the book a bestseller.
Then, on the eve of the party, a world-famous landscape designer who also knew Jackie is found dead in Lucie's vineyard. Did someone make good on the death threats he'd received because of his controversial book on climate change? Or was his murder tied to Jackie, the paintings, and Lucie's beloved grandfather?
The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.
The simple truth is that businesses need to address bullying to protect their bottom line. Written by pioneers of workplace bullying, this book will challenge employers to stop destruction from within their organizations. By following the authors proprietary Blueprint Intervention program, readers--specifically managers and other higher-level professional involved with stagger engagement--will be able to correct and prevent workplace bullying. Speaking to the heart of managers who value people and challenge others to adopt that value, this book breaks through employers silence and denial about workplace bullying. It justifies action against bullying for bottom-line fiscal rewards, productivity, employee health, talent retention, and positioning as an employer of choice. Most important, the authors evidence-driven systemic Blueprint/how-to guide describes exactly what to do and what to avoid in order to build a bullying-free workplace culture.
Businesspeople who mix cause and commerce are often portrayed as sinners or saints: Either they are heartless, opportunistic corporate 'causewashers' cynically exploiting nonprofits to make a buck, or they are visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Instead of black and white, the intersection of doing well and doing good is painted many shades of gray. Over the past 30 years, corporations have created numerous programs that generate significant resources for nonprofit partners while achieving business objectives. Stadiums could be filled with all the social entrepreneurs who've learned the hard way that a commitment to 'doing the right thing' alone is not enough to guarantee commercial viability. Whether one works for a Fortune 500 behemoth or a start-up, cause marketing requires a delicate balancing act between what it takes to generate financial and social dividends. Cause marketing is not a panacea, but for many businesses it can yield tremendous returns. For many businesspeople, it can add tremendous personal satisfaction to a job well done. This is a cause MARKETING book, not a CSR treatise. It is meant for businesspeople who want their work to generate positive social impacts, but need to produce bottom line business results. Written in a practical, 'were in this together' style, it makes the case that purpose-driven marketing has moved from a 'nice to do' to a 'must do' for businesses that want to thrive in today's marketplace.
We have always decided who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. If you were believable, you could be trusted. Success will come from understanding one basic principle - how to be more TRUSTED. This is the formula of this book - how to become more trusted so that you will be more believable. Critical to doing this is leaving behind some of the common conventional thinking, from how we measure business success to the blind beliefs that drive each of us - and instead being able to focus more on unique and nonconformist techniques in business and life that actually make the biggest difference. It's important to reach the consumer while his or her mind is on that particular topic. The consumer will then place a correlation between your company and the item or service that they need (and that you provide). This last step, the author explains, is crucial in beginning the coveted trusted relationship with your consumers. For example, Ford Model Company began uploading YouTube videos of their models giving how-to advice on make-up, hair, and fashion. While the company will most likely not gain new models or revenue from this tactic, they have successfully reached out to a young generation of girls who will now grow up aspiring to be like the models from Ford Model Company, securing name recognition for the next generation of top models. Travel agencies, resorts, and adventure companies should advertise in airport vans and cabs. Most people plan their vacations as they are leaving from one so they will be thinking of new vacation ideas.
Go Mobile is packed with tools, tips and techniques that will help readers to set-up, launch, and run a mobile media campaign. The book provides in-depth information about mobile media business models, platforms, solutions, and case studies, combined with actionable information that they can put to use immediately. The book explains how to: Understand the different mobile media platforms (Android, BlackBerry, iPhone, Palm, Windows) Use SMS for your business and develop your mobile website Advance your mobile advertising and search campaigns Use location-based marketing to get new customers Integrate social media with your company's mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues
St. Paul, Minnesota, 1946: As a child, Shannon listened to her father’s stories of a motherless princess who ventured far from her kingdom, connected to home by only the magic of a fine, silver thread. As a young woman, introspective and quirky, Shannon knows she is neither a princess nor an adventuress - that would more likely be her sister, Eliza. But when Shannon barely survives a year in quarantine for a deadly disease, losing any hope of motherhood herself, and when Eliza runs away after a brutal attack, the fairy tale seems all too real. On her quest to bring Eliza home, Shannon discovers a secret child, the love of a good man, and the true meaning of family remade. Despite her new-found happiness, Shannon questions whether the bond between sisters is strong enough to save Eliza.
