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The Financial Advisor’s Definitive Guide to Niche Marketing
In Uncomparable, veteran financial services marketing consultant Kristen Luke challenges the traditional concept of striving to be the best financial advisor in the industry. Instead, encourages financial advisors to become 'uncomparable' by owning a niche and establishing themselves as an expert in solving one problem for one type of client. In this book, Luke argues that being 'better' than the competition is not enough because you can be surpassed by other financial advisors who add just one additional service or implement a slightly superior approach.
In contrast, by positioning yourself as unique and focusing on developing and promoting your expertise to a narrow set of clients, you become uncomparable and stand out as a leader in your space.
This book offers practical advice to help you identify your niche and build your marketing strategy to attract your ideal clientele. With a refreshing perspective on business differentiation and actionable steps for standing out in a crowded marketplace, Uncomparable will allow you to find your path to marketing success.
A teenage girl begins secretly forging paintings, plunging her into a dark and dangerous imaginary world
Indigo and her mother, once-famous artist Zoe Serra, have barely been scraping by since her mom's breakdown. When a gallery offers Zoe a revival show for her unfinished blockbuster series, Wolfwood, Indigo knows it's a crucial chance to finally regain stability. Zoe, however, mysteriously refuses. Desperate not to lose the opportunity, Indigo secretly takes up the brush herself.
It turns out, there might be a very good reason her mother wants nothing to do with Wolfwood.
Painting submerges Indigo into Wolfwood itself-a dangerous jungle where an army of grotesque, monstrous flora are in a violent battle with a band of girls. As Indigo enters Wolfwood again and again, the line between fantasy and reality blurs. It's a tenuous balancing act: keeping her forgery secret and her mind lucid, all while fighting her attraction to Kai, the son of the gallery owner.
And by the time Indigo realizes the true nature of the monsters she's up against, it might be too late-and the monsters might just win.
Best friends. A fake date. A real kiss. And a disastrous wedding.
Faye is laser-focused on one thing, and one thing only.
Her dream job of becoming a fashion designer. In the meantime, to pay the bills, she'll have to keep juggling multiple odd jobs-one of which she's a wedding stopper.
So, when her best friend Ralph tells her he's been lying to his boss about Faye being his girlfriend, she wants to strangle him. She has no time to play a rom-com plot, let alone go to a destination wedding for a whole weekend. Still, she agrees to play the role because, well, that's what friends do.
Except not really.
Friends don't feel sudden butterflies when they look at each other. Or feel their hearts racing at the touch of a hand. And most importantly, friends do not, under any circumstances, share a passionate kiss.
Contains mature themes.
A baffling whodunit arises while comical antics abound as USA Today Bestselling Author Kennedy Layne continues her Paramour Bay Mysteries . . .
Lady bugs, bumblebees, and butterflies are enjoying the humid summer days and nights in the quaint Connecticut coastal town of Paramour Bay. Completely exhausted, Raven Marigold is doing everything she can to keep her cool after the town mysteriously loses power. No electricity means no coffee . . . no coffee means that Raven's nerves are more than a bit frayed.
After a bit of investigating, Raven discovers evidence that witchcraft might have been involved in causing the power outage that has puzzled the residents and left them a little bit cranky. Well, their irritability turns into straight up panic when a possible murder victim is discovered smack dab in the middle of the town's cobblestone square.
Bring a flashlight if you want to help Raven and the rest of the gang solve this latest blackout mystery that will have you scrambling until the very last sentence!
Get ready for a spine-tingling cozy mystery that has ghosts, ghouls, and goblins coming out of the woodwork in the next spirited installment of the Paramour Bay Mysteries by USA Today Bestselling Author Kennedy Layne . . .
Mounds of delicious candy corn, jack-o-lanterns, and spooky hayrides are all part of this year's Halloween festivities in Paramour Bay. Raven Marigold plans to make the most out of this All Hallows' Eve, which just so happens to be her birthday.
Not everyone in town seems to have gotten the festive memo, though. One of the residents is claiming that the spirit of her dead husband has been paying her nocturnal visits, while other townsfolk are making similar claims about their deceased relatives. Is this someone's version of a supernatural flash mob or has someone accidentally pierced the veil to the afterlife?
It's going to be a hauntingly good time in this quaint coastal town, so bring along your lanterns and flashlights as Raven and the gang take a midnight stroll through the local cemetery to try and solve this hair-raising mystery!
Ghosts, goblins, and ghouls go bump in the night in the latest installment of the Paramour Bay Mysteries by USA Today Bestselling Author Kennedy Layne . . .
The residents in the small coastal town of Paramour Bay are sorting through their unwanted belongings and setting up card tables in their driveways in order to get ready for their annual community garage sale.
Raven Marigold hasn't lived in town long enough to contribute to the garage sale, but she sure is ready to find some basement bargains. Armed with a small reserve of cash and a large tote for her treasure trove, she wasn't prepared for her familiar to make a shocking discovery of an authentic sapphire pendant. You see, the disturbing part of such a find was that the pendant belonged to a resident . . . one who'd been buried with it.
A haunted cemetery, an empty crypt, and a rather curious raccoon are all cryptic clues in another magical mystery that will leave you gasping for breath until the very end!
Childhood dreams can come true—so can nightmares …
Lacey always dreamed of a trip to Pompeii but never thought it would happen, until her cousin calls out of the blue, asking if Lacey would like to replace their photographer on their archeological dig.
Sebastian wasn’t expecting Lacey to be, well … Lacey. But he’s intrigued from the start, and then he sees what she can do— even before she does.
As the images of the past rise in front of Lacey, taxing her artistic ability to document them, strange events start happening. Without reason, the atmosphere on the dig shifts to something supernatural that scares her, intrigues her, then consumes her.
For Sebastian these events all bring back memories of the worst dig in his life, and he can see history repeating itself. He needs to stop it this time. He must protect his team and his friends, but especially Lacey … before everyone dies—just like they did last time.
This is the 16th Psychic Visions Novel from USA Today Bestselling author Dale Mayer.
Born and raised in a cult with a fanatical father who believed she was destined for greater things, Phoenix endured a childhood of pain and torment. Not only was her father preparing her for the future he saw, he hated that she was stronger, better than he was.
When she’s finally rescued, her life slowly improves, but still her past hinders her future. Her father has gifted her with one special note, written on a material she has yet to destroy. In order to get rid of it forever, she travels to Iceland to her father’s hometown to visit a fissure of lava that opens every summer. Surely the material will burn in the lava? And she can then be rid of her father and the special note forever …
Detective Rowan Einar hates when the damn fissure opens as it always signifies the suicide season—a despicable time of year where people travel to his small corner of the world to end their lives. When a waif shows up with huge eyes and scars, both external and internal, he wants to ensure she won’t be the next suicide in town. But, when he hears her story, he wonders what is going on …
Then the deaths begin, … and he witnesses the visions and energies that he’s always been able to see have now merged with Phoenix’s energies, making the two of them stronger and more powerful. What they see though is even more terrifying …
Don't miss the next thrilling installment in The Dark Files series!
I thought my life was finally going my way. Boy, was I wrong.
When a new job lands in my lap from the Dark Witch Court, with a very large paycheck, I take it. It should have been an easy gig. I was wrong again.
Nothing is what it seems. When members of the Gray Council wind up dead, a new evil closes in and I find myself on a dangerous path.
Just when I thought I could kick back and relax, the madness of the Netherworld and demons pulls me right back in.
And I have no choice but to kick some serious butt.
You might think you know what lurks below, … but do you really?
A kayaking incident off Seattle’s shores sends Whimsy into a coma, where her nightmares are a revolving repeat of her drowning. She wakes to life on an isolated island, involving her strange savior, two dogs with unique identities, and voices, sounds, emotions that aren’t hers alone.
To a mystery that makes no sense …
Samson heard the cry to save the woman washed onto his shores, and the dogs were already on the job before he arrived. But he had no idea how much impact this woman would make in his life … and his brother’s.
However, the mystery is so much bigger than him and her …
Plus another element is involved. A research group has been illegally conducting tests on the tectonic plates, … with unexpected consequences … deep beneath.
Back in Ireland as a young girl, Issa had formed a strong bond with the falcon her father used as the lookout for his smuggling operation. One night, during a job gone wrong, her father and brothers were killed. Issa's mother wanted a fresh start, and they immigrated to America.
Issa pursues a career in environmental sciences and continues her passion for falconry. Unable to find a special falcon like the one she'd had in Ireland is a constant disappointment for her...until the fateful day her world explodes yet again.
Eagle is a retired military pilot. He's set up a small ranch outside Denver, Colorado where he runs a rescue center for raptors. When one of his newest arrivals, a sharp-eyed falcon, begins acting irrationally, Eagle hates the thought but knows his only choice is to euthanize it. Only the wounded bird rips free.
Badly hurt, somehow it manages to disappear into the skies only to return the very next night with a beautiful, injured woman…and a message of death and destruction for both Eagle and Issa.
Okay, so officially, I’ve resigned from the Dark Witch Court as one of the witches who clean up paranormal problems no one else wants to handle. Specifically, I deal with the demons that escape from the Veil—the invisible layer that protects our world from the Netherworld.
But when I’m called in to investigate a series of human deaths at a local New York restaurant while between jobs, I’m in no position to turn down the cash. So, I unofficially take the gig.
I quickly discover there’s a new player in town—one who’s been gone for hundreds of years and is now killing innocents with a magical virus.
I hate to admit it, but even as badass as I am, I’m seriously out-magicked. If I can’t find the culprits behind the magical virus, more innocent people will die. It’s time for me to put on my big girl pants and show the Court just what kind of Dark witch I am—a very bad one.
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