Marketing & Advertising Audiobooks | Business & Economics

Stand Out!: How to Craft a Book to Establish Yourself as an Expert Speaker

This audiobook is narrated by a digital voice. In Stand Out! How to Craft a Book to Establish Yourself as an Expert Speaker author Rae A. Stonehouse unveils how you can leverage the credibility and visibility of authorship to differentiate yourself, attract ideal clients, and book high-paying speaking gigs at prestigious conferences, corporations, and associations. Backed by decades of experience, Stonehouse's groundbreaking book provides a comprehensive roadmap to plan, write, publish, and strategically market your book. You'll discover insider tips to identify your niche, craft compelling content, choose between traditional and self-publishing routes, and create financial leverage using your book. This is Author Stonehouse’s Sixth book in the Successful Self-Publisher Series: How to Write, Publish and Market Your Book Yourself. Stand Out! How to Craft a Book to Establish Yourself as an Expert Speaker reveals: · The step-by-step process to write an authoritative book positioning you as a leading voice in your industry. · Cutting-edge marketing strategies to build buzz, launch successfully, and drive book sales. · How to land lucrative speaking opportunities, media interviews, and new client partnerships · Monetization models and backend funnels to maximize your book's value. · Guidance to balance books with speaking to accelerate your income and impact. Whether you're a seasoned speaker or starting out, Stand Out! equips you with a powerful blueprint to use a book as a springboard for your career. If you're ready to write your story, spread your message, and become the speaker audiences crave, this book is for you!

Rae A. Stonehouse (Author), Digital Voice Mike G (Narrator)

Audiobook

Everything Is Mediated: The Tragedy of Communication

Nicholas Carr (Author), Jonathan Todd Ross, TBD (Narrator)

Audiobook

Manipulating the Message: How Powerful Forces Shape the News

Journalists hate the term fake news, but there's a troubling reality: spin doctors routinely try to dupe them into reporting misleading and distorted stories. Check the news on any given day and here's what you'll find: Governments routinely lie. Companies inflate claims about their products and practices. Institutions release studies with misleading data meant to deceive. Police departments, infected by systemic racism, downplay crimes against Indigenous and racialized people. The public depends on the media to help them understand the world, but are journalists catching all the daily lies, omissions, and distortions? Shrinking newsrooms and an army of spin doctors mean journalists can get duped. Despite valiant efforts by a handful of investigative journalists, the truth is routinely left behind. Award-winning journalist Cecil Rosner insists there is something we can do about this. We can pressure news organizations to stop blindly regurgitating the firehose of press releases and focus instead on determining what is actually true. Rosner empowers listeners by sharing his techniques for detecting misinformation and disinformation.

Cecil Rosner (Author), Mike Chamberlain (Narrator)

Audiobook

[Italian] - Storytelling per principianti: Il fattore di successo nel marketing Come raccontare la s

Probabilmente si sarà già reso conto che lo storytelling è oggi onnipresente e che è difficile immaginare il marketing senza di esso. In questa guida, otterrà innanzitutto una panoramica su cosa sia effettivamente lo storytelling e perché sia una parte importante di una strategia di marketing di successo. Inoltre, nella parte teorica imparerà come è strutturata una storia classica, fino a che punto questa struttura può essere integrata nella pratica commerciale e quali alternative esistono. Anche in questo caso con l'aiuto dell'esempio probabilmente più noto di storytelling imprenditoriale - indovina già di quale azienda stiamo parlando?

Nicole Menrath (Author), Sara Elisa Frison (Narrator)

Audiobook

The Beat Goes On: A Music Producer's Guide To Monetising and Thriving in a Post-Covid World

Let's not beat around the bush, Covid made a total mess for musicians, producers, bands, DJs, road crew, venue owners, lighting engineers, and anyone else involved in the industry. The main lesson that I learnt from it all… Don’t put all your eggs in one basket. Now, during the aftermath of it all, we see the cost-of-living crisis, and now a recession… so, we need to find new ways to protect ourselves from anything that could endanger our livelihoods again in the future. I know the struggle and have sacrificed a lot over the last 3 years, working tirelessly to find ways to build myself back up to continue to thrive in this madness that we call a post-covid world. So, I wrote a book about it, giving you all the strategies and tools to help you easily build multiple streams of income from the skills that you already have as a producer/musician. Use my knowledge and experience to skip the struggle, evolve, and move up in the game... all while looking after your wellbeing and personal life at the same time. There are two types of people in this world: Those who go after what they want, and everybody else. Which one are you?

Steve Riggs (Author), Steve Riggs (Narrator)

Audiobook

[French] - Storytelling pour débutants: Le facteur de réussite en marketing Comment raconter votre h

Vous avez certainement déjà compris que le storytelling est aujourd'hui omniprésent et que le marketing ne peut plus s'en passer. Dans ce guide, vous trouverez un aperçu de ce qu'est le storytelling et pourquoi il est un élément important d'une stratégie marketing réussie. Dans la partie théorique, vous apprendrez également comment une histoire classique est structurée, dans quelle mesure cette structure peut être intégrée dans la pratique entrepreneuriale et quelles sont les alternatives. Le tout à l'aide de l'exemple le plus connu de storytelling d'entreprise - vous devinez déjà de quelle entreprise il s'agit ?

Nicole Menrath (Author), Thibaud Auer (Narrator)

Audiobook

[German] - Meisterhaftes Marketing für alle: Von Null auf Erfolg: Wachstum und Kundenakquise für abs

Entdecken Sie die Strategien für erfolgreiches Marketing! 'Meisterhaftes Marketing für alle' enthüllt Techniken, um Ihr Unternehmen strahlen zu lassen und Ihre Zielgruppe zu begeistern. Erfahren Sie, wie Sie klare berührende Botschaften formulieren und digitale Marketingkanäle nutzen, um Ihre Reichweite zu erhöhen und Kunden weltweit zu erreichen. Das Buch zeigt umfassende Einblicke in die Bedürfnisse Ihrer Zielgruppe und den Aufbau einer emotionalen Bindung. Lernen Sie nachhaltiges Marketing mit praxisnahen Fallbeispielen, das Marke, Gesellschaft und Umwelt stärkt. Nutzen Sie KI und Analysetools, um personalisierte Inhalte zu erstellen und gezielte Marketingkampagnen durchzuführen. Seien Sie Ihrer Konkurrenz voraus, nutzen Sie Influencer-Marketing, um Ihre Reichweite zu vergrößern und Ihr Unternehmen zum Trendsetter zu machen. Egal, ob Start-up oder etabliertes Unternehmen - dieses Buch perfektioniert Ihre Marketingstrategien und steigert Ihren Umsatz. Gestalten Sie Ihre Zukunft erfolgreich! Greifen Sie jetzt zu 'Meisterhaftes Marketing für alle' - die Marketing-Bibel für jedermann mit praktischen, inspirierenden und umsetzbaren Tipps!

Markus Becker (Author), Markus Becker (Narrator)

Audiobook

How to Create a Small Business Content Marketing Strategy in 10 Steps

The process of creating a small business brand begins with assessing its strengths and goals. This workbook will take you through each phase of generating the assets needed to establish a presence and build awareness for a small business brand. This ten-lesson guide is for beginners who want to manufacture messages and professional identity as well as create a consistent vision for any branded media project. Learn how to implement: - Blogging - Podcasting - Videos - And more... It’s a content marketing boot camp!

Michael Finney (Author), Michael Finney (Narrator)

Audiobook

Dropshipping

#1 Amazon bestselling author, Michael Ezeanaka, provides a step-by-step analysis of the Dropshipping business model, how to get started, the players involved, what to do and what to avoid, and most importantly, how to scale up your business to $10,000 per month. You'll learn something about this business opportunity. Best of all, you'll discover how to build a profitable, reliable and sustainable Dropshipping business that will stand the test of time.

Michael Ezeanaka (Author), Randal Schaffer (Narrator)

Audiobook

Is marketing a good career?: How to make your career in marketing a success

Making the right career choice can be hard enough as it is. What do we like to do, what are we good at, and what career is fulfilling and pays the bills? While I can't answer those questions for all career fields, let's talk about marketing. What's good about marketing? How do you decide if it's for you? Let's discuss the question: Is marketing a promising career? In this book, I discuss the following: - What you should know about marketing - How to find your professional niche - Ways to identify suitable companies, teams, and bosses - Being ready for technology advances - And more... This book is for anyone - early in their career, mid-point, or even later - considering a marketing job for one reason or another. In this book, I cover the different skills needed for marketing, how to find the right company that works for you, and, after all makes it a successful career if indeed you want to do that.

Christoph Trappe (Author), Christoph Trappe (Narrator)

Audiobook

Across Boundaries: A life in the media in a time of change

Ton Vosloo is one of South Africa’s most widely admired newspapermen and businessmen. Under his leadership, Naspers evolved from a print group into a media giant with investments across the world. In his memoir, Vosloo tells the story of his remarkable career, spanning fifty-nine fractious years – years that saw a great many changes in South Africa, in the media and politically. Born in 1937 in Uitenhage, Vosloo started out writing sports reports for local newspapers while he was still at school. Once he had cut his teeth in newspaper journalism, his career took him to Parliament, where he worked as a parliamentary correspondent, and then on to editing Beeld, the popular Afrikaans daily. In 1970, he was awarded a Nieman Fellowship at Harvard University; it was during this time in the USA that he became increasingly aware of the unsustainability of apartheid. In 1983, Vosloo was appointed managing director of Naspers and set about vigorously transforming the company. On the commercial front, with Koos Bekker and other media companies, he established M-Net, the country’s first pay-television network. In 1992, Vosloo became chairman of Naspers, with Bekker later succeeding him. Today, Naspers’s story of singular and commercial success continues – a success that has its roots in Ton Vosloo’s stewardship.

Ton Vosloo (Author), Robin Smith (Narrator)

Audiobook

All You Need to Know About the Music Business: 11th Edition

Dubbed "the industry bible" by the Los Angeles Times, All You Need to Know About the Music Business by veteran music lawyer Donald Passman is the go-to guide for everyone in the music business through ten editions, over thirty years, and over a half a million copies sold. Now with updates explaining why musicians have more power today than ever in history; discussion of the mega-million-dollar sales of artists' songs and record catalogs; how artist access to streaming media, and particularly TikTok, has completely reshaped the music business; the latest on music created by AI; and a full update of the latest numbers and trends. For more than thirty years, All You Need to Know About the Music Business has been universally regarded as the definitive guide to the music industry. Now in its eleventh edition, Passman leads novices and experts alike through what has been the most profound change in the music business since the days of wax cylinders and piano rolls: streaming. For the first time in history, music is no longer monetized by selling something—it's monetized by how many times a listener streams a song. And also, for the first time, artists can get their music to listeners without a record company gatekeeper, creating a new democracy for music. The "industry bible" (Los Angeles Times), now updated, is essential for anyone in the music business—musicians, songwriters, lawyers, agents, promoters, publishers, executives, and managers—and the definitive guide for anyone who wants to be in the business. So, whether you are—or aspire to be—in the music industry, veteran music lawyer Passman's comprehensive guide is an indispensable tool. He offers timely information about the latest trends, including the reasons why artists have more clout than ever in history, the massive influence of TikTok, the mega million dollar sales of artists' songs and record catalogs, music in Web3 and the Metaverse, music created by AI, and a full update of the latest numbers and practices.

Donald S. Passman (Author), Gibson Frazier (Narrator)

Audiobook

Marketing & Advertising Audiobooks in Business & Economics