Audiobooks by William A. Cohen

Heroic Leadership: Leading with Integrity and Honor

HEROIC LEADERSHIP is the successor to two exceptional books on leadership -- The New Art of the Leader and the Stuff of Heroes, offering a fresh, dynamic, and contemporary look at military leadership principles as they apply to business and life. Authored by Dr. William A. Cohen, a retired general and expert on leadership, this definitive works offers a timeless approach to leadership, as well as a tie-in to the principles of Peter F. Drucker, who was a close friend and mentor to Cohen. HEROIC LEADERSHIP will be divided into two parts. Part I: The Heart of Heroic Leadership will describe the eight universal laws of leadership which is the basis for the entire concept. A chapter will also explain why heroic leadership has worked so successfully and ethically for thousands of years despite severe conditions of risk, uncertainty and hardship. It will also explain the background for the research resulting in the eight universal laws of leadership. Part II: Implementing Heroic Leadership will show the reader how this system of leadership is put into practice through methods of attracting followship, using influence tactics, developing self-confidence, building, coaching, and motivating a team, taking charge in crisis situations, and taking action. A practitioner of heroic leadership will enable anyone to lead any organization of whatever size under a wide variety of conditions. Readers will find: Real-world examples from business as well, as battle, that will provide the know-how and confidence to lead in any situation by following the eight universal laws. Proven strategies and results-oriented techniques to apply the universal laws and multiply the productivity of any group or organization New ideas for motivating people and helping them to achieve new heights of personal and group performance. Little-known, but highly effective methods for building teamwork and esprit de corps. Methods for that the reader can use for elf-development as a leader, and to reach the highest potential. Strategies used by combat and business leaders to accomplish goals others thought impossible.

William A. Cohen (Author), Ken Maxon (Narrator)

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The Practical Drucker: Applying the Wisdom of the World's Greatest Management Thinker

Business gurus come and go. But not Peter Drucker, who remains a towering figure, widely regarded to be the father of modern management and the world's most influential business thinker. Drucker's uncanny ability to codify management practices and predict future trends has ensured his lasting impact. His dozens of books include the landmark Concept of the Corporation and The Effective Executive, which remains a bestseller decades after its first appearance. Drucker aimed high to illuminate the big picture of organizations, their people, and the global forces affecting them. As such, his focus on the "what to do" eclipsed the "how to do it" that managers and executives crave. Yet crystalline insights into "how" were always there. Scattered throughout his massive oeuvre are solutions to recurring problems and answers to perplexing questions. The Practical Drucker culls 40 of the most important how-to lessons, each interpreted for today's business challenges and illustrated with fascinating stories and examples. Discover what Drucker had to say about how to: -Engage your workforce in four essential steps -Use the 80/20 rule to improve performance and cut costs -Stay ahead of the competition by actively anticipating change -Build synergy between marketing and selling -Find the just-right price for your product or service -Conduct useful marketing research, and toss out irrelevant data -Embrace profitability, while avoiding the dangers of profit maximization -Make a business case for acting in socially responsible ways -Make the single most important leadership decision -And much more As a student, scholar, and longtime friend of Peter Drucker, author William A. Cohen is uniquely positioned to illuminate these timeless teachings of the management master, which resonate today with as much force and relevance as when they were first articulated.

William A. Cohen (Author), Sean Pratt (Narrator)

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A Class With Drucker: The Lost Lessons of the World's Greatest Management Teacher

Long considered the world's greatest thinker and writer on management, Peter Drucker's teachings continue to inspire leaders everywhere. From 1975 to 1979, author William Cohen studied under the Great Man and became the first graduate of his doctoral program. What Drucker taught him literally changed his life. In a matter of a few years, he was re-commissioned in the Air Force and rose to the rank of major general. Eventually, he became a full professor, management consultant, multi-book author, and university president-as well as maintaining a nearly lifelong friendship with the master. In A Class with Drucker, Cohen shares many of Drucker's teachings that never made it into his countless books and articles, ideas that were offered to his students in classroom or informal settings. Cohen expands on Drucker's lessons with personal anecdotes about his teacher's personality, lack of pretension, and interactions with students and others. He also shows how Drucker's ideas can be applied to the real-world challenges managers face today. Enlightening and intriguing, A Class with Drucker will enable you to gain from the timeless wisdom of the inspiring man himself.

William A. Cohen (Author), William A. Cohen (Narrator)

Audiobook