Audiobooks by Ted Schadler

Browse audiobooks by Ted Schadler, listen to samples and when you're ready head over to Audiobooks.com where you can get 3 FREE audiobooks on us

The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment

Mobile has reprogrammed your customers' brains. Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift - the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment - the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you? Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You'll learn how to: -Find your customer's most powerful mobile moments with a mobile moment audit. -Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze. -Manufacture mobile moments as Krispy Kreme does - it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales. -Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty. -Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It's how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities. Mobile is rapidly shifting your customers into a new way of thinking. You'll need your own mobile mind shift to respond.

Josh Bernoff, Julie Ask, Ted Schadler (Author), Josh Bernoff (Narrator)

Audiobook

Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business

is your company empowered for success? You know it's happening within your organization. Your people-using low-cost, accessible technology-are connecting with customers and building innovative new solutions. But who are these creative problem solvers? How can you lead them? How can you be one? We call them HEROes: highly empowered and resourceful operatives. Your company needs them because, in the age of twitter, iPhones, Facebook, YouTube, and an ever-evolving torrent of web information, your customers now step up to the counter armed with more data and access than ever before-often overmatching your team. In Empowered, Forrester's Josh Bernoff- coauthor of the pioneering book Groundswell- and Ted Schadler explain how to transform your company by unleashing the force of HEROes. Like John Bernier and Ben Hedrington at Best Buy, who built an army of twenty-five hundred tweeting employees to reach out to customers online. or John Stadick, who equipped six hundred sales staffers with iPhones and boosted profits at his construction rental company. The truth is, a third of your information workers already use commonly available technologies that your company does not sanction. Empowered gives you a prescription for embracing this covert innovation. at the heart of a HERO-powered business is a new pact between these employees, company managers, and IT: HEROes build new solutions to meet customer needs, management sets clear rules while encouraging experimentation, and IT expands its role to both support and secure these business solutions. Fueled by data from Forrester Research, Empowered is packed with the business tools and information necessary to move your organization several steps ahead of the competition: Statistical analysis of the 16 percent of customers who account for 80 percent of online influence The HERO index: a scorecard of the industries and departments with the most- and the fewest-HEROes The game plan for IT's new role as a key partner in technology empowerment throughout the company Dozens of case studies and examples from firms in every industry, from retail to business services With an arsenal of valuable new technologies, your employees are already transforming the way you do business. You can lead them or block them-it's your choice. Empowered will help you make the right decision.

Josh Bernoff, Ted Schadler (Author), Josh Bernoff (Narrator)

Audiobook