Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity-think Strunk and White's Elements of Style for the digital age.
In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications.
Two of America's most perceptive political reporters join forces for an unprecedented behind-the-scenes look at the race for the White House in POLITICO's Playbook 2012, a series of four instant digital books on the 2012 presidential election. The second edition, Inside the Circus, pulls back the curtain on the pursuit of the Republican nomination, as operatives jockey for position and strategists vie to fashion a message that can win over all factions of the fractious GOP.
Over the course of a long winter and into the spring, the contest for the 2012 Republican presidential nomination gathered steam and bubbled over with drama. At times it seemed more like a soap opera or reality show than a political campaign. Inside the Circus, the latest real-time digital dispatch from acclaimed political correspondent Mike Allen and award-winning journalist and author Evan Thomas, chronicles each turn in this endlessly surprising race with reporting straight from the campaign war rooms of Mitt Romney, Rick Santorum, and the other GOP contenders.
What was the thinking inside the Romney brain trust as what was once expected to be an easy ride to the nomination turned into what some have called a "long slog"? How did Newt Gingrich throw the preternaturally poised Romney off his game in South Carolina-and who convinced the former Massachusetts governor it was time to start punching back? Why were the other campaigns caught flat-footed by the rise of Rick Santorum and what does his unlikely ascent mean for the prospect of a brokered convention? From the Iowa caucuses to Super Tuesday and beyond, Allen and Thomas answer all the questions the headlines, polls, and delegate counts can't address. The stakes are high, the plotlines are still unfolding, and Inside the Circus is your fly-on-the-wall guide to the most fascinating Republican presidential race in recent memory.
Two of America's most perceptive political reporters join forces for an unprecedented behind-the-scenes look at the race for the White House in POLITICO's Playbook 2012, a series of four instant digital books on the 2012 presidential election. The first edition, The Right Fights Back, follows the campaign for the Republican presidential nomination.
The battle for the 2012 Republican presidential nomination promises to be one of the most hotly contested and closely fought in recent memory, as establishment Republicans, Tea Party favorites, and dark horse insurgents vie to take on President Obama in the November election. In The Right Fights Back, Mike Allen, chief White House correspondent for POLITICO, and Evan Thomas, the award-winning journalist and author of Robert F. Kennedy and The War Lovers, chronicle the dramatic events of this historic campaign as it unfolds.
With exclusive real-time reporting from the campaign trail, The Right Fights Back provides detail, color, and in-depth analysis that take readers beyond the hourly headlines and commentary. From the role of Super PACS and conservative interest groups to the clashes of personality and policy that will define the race to capture the GOP nomination, this is a history-as-it-happens account of the resurgent American right at the crossroads.
