Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing-it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.
Boost your profits with an expert. Instructor of applied behavioral economics, marketing whiz, and bestselling author Melina Palmer provides a step-by-step guide to successful pricing strategies that resonate with your target audience, making them naturally more likely to choose you (regardless of the price). Discover the prices customers want and can't tell you, and gain an edge by understanding what your buyer values. The Truth About Pricing allows you to navigate pricing psychology and gain profitability, easier sales, and happier customers.
Inside, find:
- The key to understanding your buyers needs and setting prices they want
- What your customers-and your business-truly value
- An easy to follow guide to successful pricing for entrepreneurs to boost profits and have happier clients
Adapting to change is part of life. In our highly competitive world, organizational change in the workplace is more and more essential for business success. Unfortunately for many of us, change is hard and managing change is even harder. Because we really don't know how the brain works, we and our employees don't know what makes us more receptive to change. Employees can't tell their managers what they need to 'get on the train', and managers don't know either.
In her first book, What Your Customer Wants and Can't Tell You, author and behavioral economics specialist Melina Palmer, applies the science of behavioral economics to unlocking what is behind customer decisions. Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. Now, in her sequel, What Your Employees Need and Can't Tell You, she offers a highly actionable roadmap for business executives and managers faced with the task of instituting successful organizational change.
What Your Employees Need and Can't Tell You delivers insights and research from behavioral economics and the greater behavioral sciences, presented in an enjoyable way that you can actually use to get results.
Unlocked: How to Get Inside the Customer's Mind with the Psychology of Behavioral Economics explains why people buy-and how to use that knowledge to improve pricing, increase sales, and create better, 'brain-friendly' brand messaging. Become a more effective leader with the practical tools in this book.
Behavioral economics is the future of brands and business. Unlocked goes beyond an academic understanding of behavioral economics and into practical application, showing how real businesses and business professionals can use science to make their companies better. In this book, business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to reach real, bottom-line benefits.
Discover information and tools you can actually use to influence consumers. Go beyond data science for business. With behavioral economics, you can learn how your brain works to become a better leader-and how your customer's brain works to creatively and effectively market your brand. Unlocked provides real-world examples that bring a concept to life and make it stick; ideas to help you with problem solving for your business; and ways to hack your brain into coming up with innovative programs, products, and initiatives.
