How a global industry icon was created right here in Australia — with insights, stories and recipes from a co-founder of Four Pillars Gin
How did a small business from a regional Aussie town get voted the world's best gin producer THREE times? Four Pillars Gin, a craft distillery in Victoria's Yarra Valley, today is not only an Australian favourite but a global powerhouse. Co-founder Matt Jones shares the secrets behind building a brand that started as a small cult favourite and has become a world-leading success. Including stories, recipes and business lessons from a decade of gin-soaked archives, Lessons from Gin has the ingredients you need to grow your own business and brand.
Matt tells his side of the extraordinary Four Pillars story, sharing what he and the team learned in a decade that changed the distilling industry in Australia. Taking you on his journey as a creative brand strategist during the rise of social media, he reveals how Four Pillars became a benchmark for excellence and a beloved household name. You'll discover how true innovators think creatively and strategically, with practical models for driving incredible growth in your own career and industry.
In Lessons from Gin, you'll learn how to:
Place creativity at the heart of your business
Design a brand that tells a story
Craft the kind of product excellence that wins fans and followers
Create experiences that engage and build a community of loyal believers
Develop a culture and lead a team of passionate people through a shared purpose and vision
Build a sustainable business anchored in genuine values and bold ambition
Lessons from Gin gives Four Pillars fans real insight into how their favourite gin conquered the world. It is a must-read for entrepreneurs, business owners, marketers, and leaders in any industry who want to craft a brand that people love to want.
Real estate can give you the control, stability, and predictability you want in an investment. There are so many different types of real estate investments that it can be difficult to find the right one for you. With this book, you’re in control and you decide which path you will take. Most real estate books cover one topic each. This is a book unlike any other in that it is a book about other real estate books. Matt Jones has read a ton of real estate books and has selected the best of them based upon the quality of their information in order to show you the spectrum of real estate investment options. Each chapter summarizes, reviews, and gives you the key takeaways from a top real estate book which describe various approaches to real estate investing. By reading this book, you essentially are reading a compilation of over 20 real estate books while gaining an understanding about the various aspects of investing in real estate. If you are interested in learning about house flipping, creative financing, mortgage note buying, commercial properties, crowdfunding, self-storage, mobile home parks, syndication, etc., then this book is a great way for you to explore those options. Plus, you can get a free bonus chapter about real estate loopholes by going to www.HawkwingCapital.com/free today!
NEW YORK TIMES BESTSELLER
THE WALL STREET JOURNAL BESTSELLER
From the founder of Kentucky Sports Radio and attorney Matt Jones, a withering, humorous look at how Mitch McConnell has been bad for Kentucky—and why he needs to be voted out in 2020.
They say all politics is local. In 2020, Mitch McConnell will have served five full terms as a US Senator. Thirty years. The Senate Majority leader's power is as undeniable as it is infuriating, and the people of Kentucky have had enough. Led by Matt Jones, they (and they alone) have the power to oust him from office.
How did Jones, a local boy turned attorney turned sports radio host come to shine the brightest light on McConnell's ineptitude? Simple—he knows Kentucky inside and out, and has used the state's love of sports as an entry point for showcasing how McConnell has failed his fellow citizens both economically and socially for three decades.
Entertaining, maddening, yet ultimately inspiring, these stories from Kentuckians in each of its 120 counties illustrate the Senate Majority leader's stunning shortcomings. Jones infuses his trademark wit and wisdom throughout, while also offering a beautiful portrait of a state with arguably the most untapped potential in our country.
Ultimately, the white-hot hatred for McConnell on the coasts is just white noise. Only the people of Kentucky can remove him from office. Here, Matt Jones demonstrates he has the influence, charisma, and institutional knowledge to lead the charge. He and his fellow Kentuckians have had enough—and they're ready for a fight.
