Social media is simply good old fashioned, high quality customer service that is more efficiently delivered and appropriately executed by technology. Its a vehicle for connection and engagement that provides businesses with the opportunity to build communities that serve an unlimited number of customers. The most successful users of social media as a customer service tool become part of their customers lives, they follow back. They handle complaints immediately. They wish customers happy birthday. They grow their brands by involving themselves in their own communities. The Ultimate Online Customer Service Guide will show readers how to become authentic and engaged servants to customers through social media. Using a blend of case studies, a primer on classic customer service maxims, and instructions on how to execute quality customer service, this book will help any business better understand the opportunities that social media presents as a means of serving customers. Key lessons include: Authentically using social media to connect with customers to boost your bottom line Attracting new customers through your online presence Achieving higher GMS (Gross Merchandise Sales) with quality customer service Consequences of the lack of customer service
eBay is the world's marketplace! If you're ready to turn your hobby into an online business, Marsha Collier knows exactly how to help. Packed with proven techniques for boosting your business, Starting an eBay Business For Dummies, 3rd Edition includes the steps to success that you'll want to know.
More than a million people are earning regular income on eBay. Those who are earning the most know how to set up a business, find and manage inventory, use auction management software to best advantage, get freebies on shipping, and run their businesses professionally. Marsha Collier was one of the first, and she shares all the secrets she's learned. In this fun and easy guide to getting your online business off and running, you'll discover how to:
Attract more bidders to your auctions
Set up a professional business
Find out what sells and what doesn't
Increase bidder confidence with strong listings
Price your items to sell
Reduce your costs by shipping more efficiently
Work with a PayPal account and collect your money
Understand legal issues such as taxes and licenses
Keep appropriate records
Improve your image with outstanding customer service
Marsha Collier has been so successful with her home-based business that she educated her daughter on the profits and today is one of the stars of the eBay community. Along with plenty of solid information and time-and-money-saving tips, she'll give you the confidence you need to become an eBay entrepreneur.
