Audiobooks by Luke Sullivan

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Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising, 6th Edition

The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity-while critical-is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional. In this fully updated edition, you’ll explore: - How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation. - How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life. - How to go 180? against common sense for ideas that have the potential of becoming viral. - How to create the kind of portfolio that will get you a job in the industry. This audiobook is skillfully read by Brian Arens. It was produced and published by Echo Point Books & Media, an independent bookseller in Brattleboro, Vermont.

Luke Sullivan (Author), Brian Arens (Narrator)

Audiobook

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

The classic guide to creating great advertising now covers all media: Digital, social, and traditional. Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This audiobook is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. - Turn great ideas into successful campaigns - Work effectively in all media channels - Avoid the kill shots that will sink any campaign - Protect your work - Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work. Produced and published by Echo Point Books & Media, an independent bookseller in Brattleboro, Vermont. ©2016 Luke Sullivan and Edward Boches (P)

Edward Boches, Luke Sullivan (Author), Scott R. Pollak (Narrator)

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