Make your next webinar something to write home about
In Reinventing Virtual Events: How to Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance, a team of accomplished sales and coaching leaders delivers an insightful and engaging take on how to go from just holding your webinar audiences captive to truly captivating them. In the book, you’ll learn a novel way to produce online experiences the authors call “Customer-Centric Events,” hybrid, go-to-market simulations that generate high levels of attendance and participation.
The authors upend conventional wisdom to show you how to create unconventional webinars that dazzle prospective customers and flood your pipeline. You’ll discover how to:
Transform your product-centric pitch-offs into innovative customer-centric events that activate and engage your ideal audience
Use the authors’ signature G.A.M.E.S. framework to drive high-quality leads
Build buzz, engagement, and interactivity directly into your virtual event and attract the top speakers in your industry
A can’t-miss playbook that turns everything you know about virtual events on its head―and shakes it up for good measure―Reinventing Virtual Events is an essential read for founders, sales professionals, business owners, marketing professionals, and anyone else with a stake in developing successful and engaging online and hybrid events.
Read by the author.
Why Tech-Powered Sales?
In tough markets and with more and more people working remotely, creating quality sales pipeline in traditional ways is more challenging than ever. As sales technologies continue to evolve and advance, developing technical quotient (TQ) is an essential element of sales success.
In Tech-Powered Sales, two record-setting experts on sales, and a best-selling author on sales leadership, combine to provide practical guidance on how professional sellers can maximize results with an effective sales tech-stack to power-up sales effectiveness for outstanding results.
In these book, sales superstars Justin Michael and Tony Hughes:
- Reveal the strategies and techniques that enable you to break through with difficult to reach buyers
- Teach you how to lift your TQ with insight into how sales technologies can be employed for maximum benefit
- Enable you to make the jump from being a laggard to the superuser within your sales team delivering leading results
- Show you how to thrive in the fourth industrial revolution to leverage technology rather than be at risk of being replaced by AI and automation.
Accompanying figures, appendix, glossary, and further reading area available in the audiobook companion PDF download.
