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Get to the Point! Second Edition: Simplify, Sharpen, and Sell Your Message
Every time you communicate, you're trying to move someone to feel, think, and act. You're trying to make a point. But very few communicators—regardless of their purpose or position—know their points, have true points, or even understand what a point is, rendering themselves pointless. In this expanded second edition of the bestselling Get to the Point!, Joel Schwartzberg draws on his decades of experience as a strategic communications executive and public speaking coach to deliver a masterclass in high-impact communications for the digital age. Using his trademark encouraging and often humorous voice, Schwartzberg helps you create impactful speeches and slide presentations, emails and work chats, and Zoom and in-person meeting communications. The book will also help you conquer public speaking jitters; leverage AI tools to support—not replace—effective communication; avoid common communication pitfalls; and much more. Whether you're a C-suite executive, salesperson, scientist, or student, Get to the Point! is a blueprint for evolving your written and spoken communications from informing to inspiring and pointless to powerful.
Joel Schwartzberg (Author), Tom Parks (Narrator)
Audiobook
The Language of Leadership: How to Engage and Inspire Your Team
Convey the essence of leadership with every communication. Everything you communicate has the power to secure or sabotage your impression. But while you may be an empathic, visionary, responsive, inspiring, authentic, supportive, and humble leader, the lasting impact of those qualities hinges on your ability to communicate them effectively in words and expressions. Drawing on his decades of experience as a presentation coach, executive speechwriter, and national champion public speaker, Joel Schwartzberg offers unique mindsets, actionable tactics, and diverse examples to help you leverage the most powerful leadership tool you have: your voice. Whether you're giving speeches, telling stories, sending emails, posting messages, recording videos, or running Zoom meetings, these are essential practices for establishing authority and engaging your audience. The Language of Leadership will show you how to inspire, not merely inform, communicate with purpose and power, and sell-not just share-your most important ideas.
Joel Schwartzberg (Author), Jeff Hoyt (Narrator)
Audiobook
Get to the Point!: Sharpen Your Message and Make Your Words Matter
In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don t have a point a concrete contention that we can argue, defend, illustrate, and prove. He lays out, step-by-step, how to develop one.Get to the Point! Sharpen Your Message and Make Your Words Matter Every time you communicate, you're doing it for a reason. You want someone to understand something, do something, or change something. You're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their point or even understand what a point is, rendering them pointless. In this concise and practical book, Joel Schwartzberg draws on his decades of experience as both a strategic communication professional with organizations like the ASPCA and PBS and as a professional public presentation coach to train you how to identify your point, elevate it, stick to it, and sell it. His point-making insight applies to communications of all kinds, including speeches, emails, PowerPoint presentations, staff meetings, conference panels, and performance reviews. So what is a point? Schwartzberg says too many people confuse it with a title, a topic, an idea, a theme, or even something much less. A point is something more. It's a contention you can propose, argue, illustrate, and prove. A real point creates a position of value. Consider the evolution of the point behind this very book: "This book is about effective communicating." Okay, but what will it do for me? "This book will help you become a better communicator." Fine, but why do I want to be a "better communicator"? "This book will help you champion your most important ideas." Yes, I need to do that! Tell me how! Schwartzberg's fresh approach also conquers common communication challenges like rambling, irrelevance, uptalk, slow starts, and a debilitating fear of presenting in public. He shows you how to go from simply sharing a thought to making a difference. Which would you rather do?
Joel Schwartzberg (Author), Jeff Hoyt (Narrator)
Audiobook
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