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Audiobooks by Ivan R. Misner, Ph.D.
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Who has not admired the titans of sport, entertainment, commerce, and public service and been inspired to set course by those stars? What youth has not dreamed of becoming rich and famous? What restless fast-food manager has not dreamed of being the boss of a nationwide restaurant chain? What hard-working employee has not dreamed of running his own company?
Perhaps more important, what can they, and we, learn about achieving success from successful people? This is the magic of Masters of Success.
It's easy to feel like networking is a waste of time, energy, or money-but that just means you're doing it wrong. In this new edition of Networking Like a Pro, networking experts Dr. Ivan Misner and Brian Hilliard reveal key networking techniques to help you grow your business.
In this comprehensive guide, you'll discover strategies that go beyond collecting business cards and turn networking into a profitable resource for your business. Dive into this book and discover how the most successful networkers leverage their brand, expertise, and customers to achieve greatness in life.
You'll learn how to: Attract the right people with a carefully crafted Unique Selling Proposition; Gain your most valuable customers with referrals from networking partners; Make your best first impression with the 12 x 12 x 12 Rule; Choose networking events and activities that best fit your needs; Build and expand your network with a calculated follow-up strategy; Avoid behaviors that damage your reputation and push potential partners away.
In many ways, success at networking is the uncommon application of common knowledge. Most people understand that networking is important to their success-they just lack a step-by-step process to get the results they want. Almost no one really implements a comprehensive methodology that will build a business through networking. Thus, the need to network is 'common knowledge,' and the development of the methodology required to be successful at it is the 'uncommon application.'
By listening to this audiobook, you will experience the true essence and meaning of networking. The 29% Solution gives you the answers to two conflicting questions that a business owner or salesperson faces every day: How can I tend to my existing clients while at the same time network for new business? and, Should I place higher value on my current clients or on new clients?