Over 40 and thinking about starting a business? Have you had enough of working for someone else or
had your career in corporate interrupted through redundancy? Then this book is a must read for you. Here you will find clear strategies on how to start and run a successful first business in your 40’s and beyond. Hunter Leonard has compiled a comprehensive guide on the 8 skills you’ll need to be successful. Here's just some of what you'll get out of reading this book:
- How to know if you are ready to start a business
- How to know if your business idea has legs
- How to set goals and aspirations and use strategic planning to get there
- How to manage money, people and quality in your business
- How to get the word out through marketing and public relations
- How to keep the focus of your business on the most important factor - the customer
If you're feeling like you're ready to begin, grab a copy of this book and let's get started.
The Experience Equation helps mature individuals create a future where their experience is valued. If you're over 50 and feeling undervalued, then this book is for you. The book explores how to make your own future plan, the future of work and what the journey to the future will look like for you. It helps the mature individual take back control and overcome the challenges of discrimination and ageism which is endemic in the workplace today. Written by a passionate ageism activist - Hunter Leonard - who is a multi award winning business owner and author who has helped over 500 clients achieve more than $2billion in revenue growth, and who wants to see an end to ageism.
In this compact, practical and research driven guide to marketing strategy, Hunter Leonard
shares tools, information and insights gathered over the past 16 years in his marketing consultancy
that has helped to grow over 50 organisations in 20 different countries. Hunter uses a cooking analogy
to explain the recipe and ingredients needed to develop a successful marketing plan. Accessible and direct,
Get your Marketing Cooking is a must read for any business wanting to establish or expand their market.
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